Content Creator

4 weeks ago

Detroit, Michigan, United States Lambert Full time
Job Overview

Lambert is seeking a skilled Content Writer to create high-quality written content that enhances our clients' brand messaging and drives storytelling across multiple channels.


Key Responsibilities:

  • Develop clear, engaging, and persuasive written content for various platforms, including websites, blogs, press releases, social media, email campaigns, and marketing collateral.
  • Collaborate with clients to understand their communication needs, brand voice, and storytelling objectives, tailoring content to meet client expectations and strategic goals.
  • Conduct in-depth research on industry trends, target audiences, and competitive landscapes to create relevant and insightful content.
  • Review and edit content for accuracy, grammar, consistency, and adherence to brand guidelines and style preferences.
  • Contribute to the development of content strategies and plans, providing insights and recommendations based on content performance and client feedback.
  • Implement SEO best practices to improve content visibility and track content performance using analytics tools to measure success and identify opportunities for optimization.
  • Manage multiple projects simultaneously, ensuring timely delivery and alignment with client expectations and agency standards.


Requirements:

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field (or equivalent work experience).
  • Proven experience as a content writer or copywriter, preferably within a communications or PR agency setting. Experience in economic development is a plus.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail. Strong understanding of content strategy, SEO principles, and digital marketing best practices.
  • Creativity: Ability to generate creative and innovative content ideas that resonate with diverse audiences.
  • Communication: Excellent interpersonal skills and the ability to effectively communicate with clients, team members, and stakeholders.


Preferred Qualifications:

  • Certifications: Relevant certifications in content writing, digital marketing, or SEO.
  • Experience: Experience with blogs, article and whitepaper writing.
  • Economic development industry writing experience preferred.


Lambert is an equal opportunity employer.

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