Senior Clinical Marketing Manager

4 weeks ago

Palo Alto, California, United States Hyperfine Full time
About Us

Hyperfine, Inc. is a pioneering health technology company that has revolutionized brain imaging with the Swoop system, a portable, ultra-low-field, magnetic resonance brain imaging system. Our mission is to transform patient care globally through accessible, clinically relevant diagnostic imaging.

About The Role

Job Title: Senior Clinical Marketing Manager

Location: Palo Alto, CA

The Senior Clinical Marketing Manager will develop and implement clinical marketing strategies, create clinical marketing materials, and manage professional education programs. This role will work closely with cross-functional partners, including the Clinical team, field clinical specialists, the sales team, and company leadership.

Responsibilities:
  • Develop clinical marketing strategies to support commercial goals for driving global adoption and utilization of the Swoop system.
  • Work with the Clinical team to develop a compelling body of clinical evidence supporting the use of portable MRI in the commercial space.
  • Identify and implement a multi-channel clinical marketing plan with tactics to execute on clinical marketing strategy.
  • Monitor and analyze key publications, trials, data, and conference presentations to extract key insights that inform and drive immediate and long-term commercial strategies globally.
Clinical Marketing Materials and Sales Training:
  • Develop clinical messaging around key clinical publications and presentations that contain data on the Swoop system and competitors.
  • Create sales tools and communication for all relevant clinical publications to support deployment of clinical messaging through the commercial team.
  • Develop training to effectively educate the commercial team on the Swoop system's clinical data and clinical tools.
  • Serve as a subject matter expert and point of contact for the commercial team on Swoop system clinical data and studies.
Professional Education Programs:
  • Build deep relationships with current and emerging key opinion leaders.
  • Develop professional education plans and determine the most impactful programs to optimize budget while executing the clinical marketing strategy to support commercial goals.
  • Work with key opinion leaders to develop clinical content for professional education programs.
Knowledge & Skills:
  • Strong communication skills.
  • Self-led in training and project oversight and execution.
  • Ability to quickly learn and understand new disease states, medical diagnostic and treatment approaches, and advanced medical technologies.
  • Strong analysis skills that translate into clear communication via messaging and visuals.
  • Strong leadership skills and ability to collaborate with stakeholders from multiple business units throughout the organization.
Education/Experience Required:
  • Undergrad or masters/professional degree in life sciences.
  • 10+ years of industry experience in medical device, preferably in a neurological or imaging space.
  • Previous experience working in the imaging industry and/or with radiologists, neuroradiologists, neurointensivists, neurointerventionalists, neurologists, neurosurgeons, and/or neurodegenerative disease experts.
  • Previous clinical marketing experience for a medical device company.

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