Associate Director, Marketing Strategy

1 day ago


Newark, New Jersey, United States WebMD Full time
Job Title: Associate Director, Marketing

WebMD is seeking an experienced Associate Director, Marketing to join our Live Business Unit. In this role, you will be responsible for developing and executing marketing strategies to drive traffic and engagement for live events targeting healthcare professionals.

Key Responsibilities:
  • Create and execute omni-channel marketing campaigns to meet organization's attendee, registration, and revenue goals
  • Implement and monitor marketing campaigns to drive traffic and engagement for live events
  • Develop and implement growth strategies in the oncology space, identifying partner opportunities and providing support for brand elevation
  • Liaise with external and internal stakeholders to create and communicate audience and member plans, forecasting, and client solutions
  • Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
  • Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications, and to drive actionable insights and segmentation
Requirements:
  • 5+ years of experience in events marketing with a focus on multi-channel marketing
  • Knowledge of the CME landscape as it relates to the healthcare industry and direct-to-physician marketing
  • Exceptional in-person marketing strategy and campaign management skills
  • Experience with web analytics, including engagement and marketing channel metrics
  • Strong ability to multi-task in a fast-paced environment autonomously
  • Excellent teamwork, written, and verbal communication skills
  • Strong organizational, operational, analytical, and project management skills
  • Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills, and presentation skills
Education:
  • BA/BS in Marketing is preferred
  • Working knowledge of HTML

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