Senior Manager, Programming

21 hours ago

Santa Monica, California, United States Red Bull Full time
Job Title: Senior Manager, Programming

We are seeking an innovative Senior Manager, Programming to join our team at Red Bull Media House. As a key member of our Board Sports team, you will be responsible for creating compelling content experiences, finding target audiences digitally, and developing a re-addressable fanbase on behalf of the brand.

Key Responsibilities:
  • Drive Board Sports programming strategy, identifying projects, stories, and events with the potential to break through and reach mass audiences.
  • Build and maintain the definitive Board Sports programming content calendar across Red Bull's Owned and Managed platforms.
  • Optimize channel performance and experience through scheduling, featuring, customized functionalities, and smooth consumer journeys.
  • Sharpen strategies for Owned and Managed channels, identify potential programming partner channels, and build consistent holistic programming and release plans across the network.
  • Define clear project success metrics, inclusive of video views, minutes watched, engagements, and website visitors.
  • Work with cross-functional teams responsible for audience development, including Content Production, Social Programming, Owned Programming, Communications, Sports Marketing, Insights/Analytics, and Advertising.
  • Lead on identifying learnings to make our content more impactful towards our KPIs, especially focusing on content that can break outside of the core audience while also achieving authentic brand cut-through.
Requirements:
  • 8+ years of digital content marketing and/or programming for a sports or media/entertainment brand.
  • Track record of marketing a global brand via social media, transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovation.
  • Provide examples of developing and executing social media content marketing strategies.
  • Track record of driving the adoption of new ideas and concepts, pioneering new approaches within your team or company.
  • Analytic thinking, high affinity to data, with the ability to translate into strategy and concrete initiatives.
  • People-management skills, ability to manage cross-functional relationships at various levels.
  • Advanced decision-making skills, proven ability to drive direction and alignment with large cross-functional teams.
  • Possess a rigorous understanding of how to program video content for audiences on TikTok, Instagram, YouTube, Facebook.
  • Lives and breathes media on the internet.
  • Excellent digital industry knowledge.
  • Leadership skills, problem-solving, mediation, and coaching skills, and ability to manage conflicts of interest.
  • Extreme attention to detail with relentlessly high standards.
  • Agile Project Management and Kanban are a huge plus.
  • Strong planning, project execution, and analytical competencies.
Benefits:
  • Comprehensive Medical, Dental, and Vision Plans.
  • 401k Match.
  • Family Leave.
  • PTO & Paid Holiday Schedule.
  • Pet, Legal, and Life Insurance.
  • Tuition Reimbursement.

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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