Digital Marketing Manager

17 hours ago


Santa Monica, California, United States 安踏集团 Full time
Job Title: Digital Marketing Manager

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at ANTA Sports Products Limited. This role requires a deep understanding of digital marketing strategies and tactics to drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing plans to increase brand awareness, drive website traffic, and enhance customer engagement.
  • Manage and optimize paid media campaigns across multiple platforms, including Google Ads, Facebook, and Instagram, to achieve maximum ROI.
  • Oversee website management, ensuring seamless user experiences, optimized product display pages, and effective content strategies to boost traffic and conversions.
  • Lead and implement email marketing campaigns, focusing on segmentation, automation, and performance optimization to drive retention.
  • Collaborate with internal teams to ensure digital marketing efforts align with business goals and brand consistency.
  • Analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
Qualifications:
  • 5+ years of experience in digital marketing, with a focus on paid media management and website optimization.
  • Strong background in growth marketing, with a proven ability to drive retention and maximize customer lifetime value through experimentation and optimization.
  • Technical proficiency in platforms such as Google Ads, Facebook Ads Manager, and email marketing.
  • Solid understanding of e-commerce and website optimization, with experience in managing product pages and customer journeys.
  • Strong analytical skills, with experience in A/B testing, data analysis, and optimizing campaigns based on performance metrics.
About ANTA:

ANTA Sports Products Limited is a leading sportswear company in China, with a comprehensive brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT. We are committed to delivering high-quality products and services to our customers, while driving business growth and innovation.


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