Brand Marketing Coordinator

5 hours ago

Anaheim, California, United States pacsun Full time
About the Role

The Coordinator, Brand Marketing - Events will be responsible for planning and executing brand marketing events and activations, as well as assisting with in-store and online brand marketing requests. This role requires strong organizational skills, a passion for experiential marketing, and the ability to work collaboratively across teams.

Key Responsibilities
  • Own and execute brand activations with key brands and partners.
  • Manage experiential marketing activations from concept to execution, including onsite vendor and staff operations.
  • Create event concept decks in collaboration with the brand marketing team.
  • Be a primary onsite contact at all events and activations.
  • Oversee shipping, tracking, maintaining, unloading, and setting up event supplies and equipment.
  • Provide event recaps and analyze performance post-activation.
Collaboration and Coordination
  • Work closely with event and brand managers, as well as cross-functional partners within marketing, merchandising, and e-commerce to implement brand initiatives and events.
  • Communicate effectively with internal and external stakeholders to ensure project goals are met.
  • Coordinate with outside brand partners, demonstrating a high level of professionalism.
  • Attend offsite brand marketing initiatives as a point person for the brand.
  • Assist Marketing Manager with presentations, including research, copywriting, and content development.
  • Maintain inventory control and receiving of seeding and other materials.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
  • 2-4 years of marketing experience, preferably in the fashion/apparel industry with a focus on brand knowledge, and trends in music/art/sport.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) is required. Knowledge of Adobe Suite and graphic design skills is a plus.
  • Strong attention to detail, self-motivated, and solution-oriented. Ability to multitask, meet tight deadlines, and work in a dynamic, fast-paced environment.
  • Excellent relationship-building skills with the ability to communicate ideas, issues, and opportunities effectively. Strong teamwork and collaboration skills.
Benefits
  • Dog-friendly office environment
  • On-site Cafe
  • On-site Gym
  • $1,000 referral incentive program
  • Generous associate discount of 30-50% off merchandise online and in-stores
  • Competitive long-term and short-term incentive program
  • Immediate 100% vested 401K contributions and employer match
  • Calm Premium access for all employees
  • Employee perks throughout the year

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