Marketing Director

3 days ago


Lebanon, Tennessee, United States Quality Center for Rehabilitation and Healing Full time
Job Summary:

The Director of Marketing and Clinical Liaison plays a crucial role in enhancing the facility's inquiry, admission, and marketing process. This position requires a strong understanding of the healthcare industry and the ability to build relationships with hospital case managers, DC planners, and social workers.


Key Responsibilities:


  • Takes inquiry calls from hospitals, families, and other healthcare professionals
  • Conducts clinical reviews of referrals and conducts on-site visits
  • Maintains and grows relationships with hospital case managers, DC planners, and social workers
  • Identifies needs of patients and families and directs referrals to facilities
  • Represents the facility at community partner meetings and identifies needs of the target market
  • Ensures responses to inquiries are handled properly, timely, and with appropriate follow-up
  • Demonstrates a sense of urgency regarding census and premium mix enhancement and management
  • Serves as a member of the marketing team to enhance resident and community relations
  • Assists in maintaining a database of medical contacts and community resources
  • Assists with bringing physicians on board and maintains relationships with local ALFs, group homes, and other healthcare providers
  • Creates new promotional items and ideas to aid in the increase of referrals
  • Follows up on all hospitalized patients to ensure they return to the SNF

EOE


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