Marketing Director
1 month ago
This role coordinates and enhances the facility's inquiry, admission, and marketing process. The Marketing Director/Clinical Liaison conducts on-site evaluations of patient referrals and completes daily sales calls on target market and referrals.
Key Responsibilities:
Takes inquiry calls from hospitals, families, etc.
Clinically reviews referrals and conducts on-site visits
Maintains and grows relationships with hospital case managers, DC planners, and social workers
Identifies patient and family needs and directs referrals to facilities
Identifies target market needs and represents facilities at community partner meetings
Ensures timely and proper responses to inquiries with follow-up
Demonstrates a sense of urgency regarding census and premium mix enhancement and management
Serves as a member of the marketing team to enhance resident and community relations
Assists in maintaining a database of medical contacts and community resources
Assists with bringing physicians on board
Maintains and creates relationships with local ALFs, group homes, etc.
Develops new promotional items to increase referrals
Follows up on hospitalized patients to ensure return to the SNF
EOE
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