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Strategic Marketing Research Manager
2 months ago
Xcel Energy is seeking a highly skilled Strategic Marketing Research Manager to join our team. As a key member of our marketing research organization, you will be responsible for driving strategic marketing research initiatives that inform business decision-making and drive growth.
Key Responsibilities- Develop and execute strategic marketing research plans to meet business objectives
- Collaborate with cross-functional teams to understand business needs and design research studies
- Manage and analyze large datasets to identify trends and insights
- Communicate research findings and recommendations to stakeholders
- Stay up-to-date on industry trends and best practices in marketing research
- Bachelor's degree in a related field (e.g. marketing, business, statistics)
- 5+ years of experience in marketing research, including both quantitative and qualitative methods
- Proven track record of delivering high-quality research results and insights
- Excellent communication and analytical skills
- MBA or advanced degree in a related field
- Experience in the utilities/energy industry
- Brand, advertising, and communications research experience
Xcel Energy is an equal opportunity employer and welcomes applications from diverse candidates. We offer a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) plan and paid time off.