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Strategic Marketing Research Manager

2 months ago


Denver, Colorado, United States Xcel Energy Full time
Job Summary

Xcel Energy is seeking a highly skilled Strategic Marketing Research Manager to join our team. As a key member of our marketing research organization, you will be responsible for driving strategic marketing research initiatives that inform business decision-making and drive growth.

Key Responsibilities
  • Develop and execute strategic marketing research plans to meet business objectives
  • Collaborate with cross-functional teams to understand business needs and design research studies
  • Manage and analyze large datasets to identify trends and insights
  • Communicate research findings and recommendations to stakeholders
  • Stay up-to-date on industry trends and best practices in marketing research
Requirements
  • Bachelor's degree in a related field (e.g. marketing, business, statistics)
  • 5+ years of experience in marketing research, including both quantitative and qualitative methods
  • Proven track record of delivering high-quality research results and insights
  • Excellent communication and analytical skills
Preferred Qualifications
  • MBA or advanced degree in a related field
  • Experience in the utilities/energy industry
  • Brand, advertising, and communications research experience

Xcel Energy is an equal opportunity employer and welcomes applications from diverse candidates. We offer a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) plan and paid time off.