Market Research Analyst
2 weeks ago
Elsmere Education is a values-driven organization that partners with colleges and universities to strengthen their mission through strategic partnerships, marketing, and program development services. We are seeking a talented Market Research Analyst to join our Marketing Department.
Key Responsibilities:- Market Opportunity Analysis
- Conduct comprehensive research to identify emerging trends and opportunities in the online education market, based on national and regional career outlook and higher institution data.
- Evaluate market demand for specific online programs and identify potential growth areas.
- Competitor Pricing Analysis
- Provide insights on competitor pricing and monitor and report on pricing adjustments made by competitors.
- Competitor Analysis
- Conduct thorough analysis of competitors' online programs, including course offerings, pricing, key differentiators, and graduating class size.
- Benchmark competitor performance and identify strengths, weaknesses, and opportunities for differentiation.
- Prepare detailed reports and presentations on the competitive landscape and strategic recommendations.
- Data Management and Reporting
- Collect, analyze, and interpret data from various sources, including databases and market reports.
- Perform exploratory, sentiment, and statistical analyses in Excel, Power BI, or other similar tools to identify key market trends.
- Create and present actionable insights to stakeholders, including university administrators and program developers.
- Maintain up-to-date knowledge of market dynamics and educational trends to inform strategic decisions.
- Collaboration and Communication
- Work closely with various internal and external stakeholders, including Elsmere leadership, university leaders, and research partners.
- Communicate findings clearly and effectively to both technical and non-technical audiences.
- Bachelor's degree in Data Analytics, Statistics, Economics, or a related field.
- Proven experience in market research, within higher education or the online education sector.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Proficiency in data analysis tools and software, such as Excel, Power BI, or Tableau.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple projects simultaneously.
- Casual work environment in Cherry Creek.
- Opportunity to participate in building something important.
- Experienced management team that enjoys the work and loves education.
- Competitive salary.
- 401K plan.
- Unlimited PTO policy.
- Medical/Dental/Vision Insurance.
- Community giving/volunteer program.
- Wellness reimbursement.
- Flexible Work Model.
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