Content Marketing Strategist

5 days ago

Nashville, Tennessee, United States Flextronics Full time
Job Description:

The Content Marketing Manager will spearhead the creation, management, and optimization of content supporting Nextracker's global sales, corporate/technology marketing, and brand efforts. This role will provide strategic direction and execution of external content creation, developing corporate and technology narratives for key communications channels, including executive communications, collateral, direct email, and social media.

Key Responsibilities:
  • Collaborate with product marketing, internal communications, DEI and Culture, global regions, and partner agency teams to drive content creation and distribution.
  • Develop and execute a global content marketing strategy that supports sales, corporate marketing, and branding goals/objectives and KPIs.
  • Lead the social media content calendar, ensuring the distribution of best-in-class content across all platforms.
  • Manage Nextracker's corporate website, including redesign efforts, updates, and collaboration with agency partners.
  • Create, manage, and optimize global digital and print content, including website, collateral, direct email for targeted audiences.
  • Utilize creative design tools to produce visually engaging content.
  • Collaborate with regional field marketers to localize content, ensuring relevance to regional technology applications, terrain, and customer needs.
  • Manage the organization of images, videos, and other graphic files and multimedia assets within a Digital Asset Management (DAM) tool.
  • Work closely with sales enablement teams to update and maintain sales presentations and assets for global tradeshows and key customer engagements.
  • Act as a subject matter expert on Nextracker's technologies, translating complex technical concepts into compelling and accessible content.
  • Lead and execute direct email marketing campaigns and ABM strategies, leveraging platforms like Hubspot for customer outreach.
  • Support content creation for global tradeshows, ensuring consistency across marketing materials and presentations.
  • Analyze performance data and optimize content strategies for continuous improvement.
Required Skills and Experience:
  • Minimum 5 years of experience in content marketing, with a strong background in both print and digital content creation.
  • Proven experience managing websites and collaborating with external agencies for design and development.
  • Strong written and verbal communication skills.
  • Familiarity with marketing automation and CMS platforms such as Hubspot, Salesforce, Contentful, Wordpress, and similar systems.
  • Strong creative skills with proficiency in design tools such as Adobe Photoshop, Canva, and other multimedia platforms.
  • Experience managing a Digital Asset Management (DAM) tool and organizing content libraries in concert with the IT department.
  • Deep understanding of social media platforms and content marketing strategies for driving results on X, Facebook, LinkedIn, YouTube, and Instagram.
  • Prior experience in the energy, sustainability, or technology sectors is preferred, but not required.
  • Proven ability to work with engineers and cross-functional teams to translate technical information into clear, engaging content.
  • Experience localizing content for international markets and tailoring messaging to regional needs.
  • Ability to manage multiple projects simultaneously with strong project management and organizational skills.
  • Results-oriented with a focus on performance metrics and data-driven improvements.
  • Fluency in more than one language is a plus.
  • MBA or advanced degree is a plus.
Key Attributes:
  • A creative and strategic thinker with the ability to execute and deliver impactful content.
  • A problem solver who thrives in a fast-paced environment and can manage multiple priorities.
  • Strong communication and collaboration skills to work effectively across departments and with external partners.
  • Passion for clean technology and the clean energy transition is a plus.

Nextracker is a leading provider of intelligent solar tracker and software solutions for solar power plants, as well as strategic services to capture the full value of solar power plants for our customers. Our talented worldwide teams are transforming PV plant performance every day with smart technology, data monitoring, and analysis services. At Nextracker, sustainability is not just a word; it's a core part of our business, values, and operations. Our sustainability efforts are based on five cornerstones: People, Community, Environment, Innovation, and Integrity. We are creative, collaborative, and passionate problem-solvers from diverse backgrounds, driven by our shared mission to provide smart solar and software solutions for our customers and to mitigate climate change for future generations. Nextracker is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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