Content Marketing Manager

5 days ago

Nashville, Tennessee, United States NEXTracker Full time
Job Title: Content Marketing Manager

Nextracker is seeking a highly skilled Content Marketing Manager to lead the creation, management, and optimization of content supporting our global sales, corporate/technology marketing, and brand efforts.

Key Responsibilities:
  • Develop and execute a global content marketing strategy that supports sales, corporate marketing, and branding goals/objectives and KPIs
  • Lead the social media content calendar in collaboration with global marketing internal business partners, field marketers, and global agency partners, ensuring the distribution of best-in-class content across all platforms
  • Create, manage, and optimize global digital and print content, including website, collateral, direct email for targeted audiences
  • Utilize creative design tools such as Adobe Photoshop, Canva, and other platforms to produce visually engaging content
  • Collaborate with regional field marketers to localize content, ensuring relevance to regional technology applications, terrain, and customer needs
  • Manage our vast library of videos and photography within a Digital Asset Management (DAM) tool in coordination with the IT department, ensuring easy access for global marketing staff
  • Work closely with sales enablement teams to update and maintain sales presentations and assets for global tradeshows and key customer engagements
  • Act as a mini subject matter expert (SME) on Nextracker's technologies, translating complex technical concepts into compelling and accessible content
  • Lead and execute direct email marketing campaigns and ABM strategies, leveraging platforms like Hubspot for customer outreach
  • Support content creation for global tradeshows, ensuring consistency across marketing materials and presentations
  • Analyze performance data and optimize content strategies for continuous improvement
Requirements:
  • Minimum 5 years of experience in content marketing, with a strong background in both print and digital content creation
  • Proven experience managing websites and collaborating with external agencies for design and development
  • Strong written and verbal communication skills
  • Familiarity with marketing automation and CMS platforms such as Hubspot, Salesforce, Contentful, Wordpress, and similar systems
  • Strong creative skills with proficiency in design tools such as Adobe Photoshop, Canva, and other multimedia platforms
  • Experience managing a Digital Asset Management (DAM) tool and organizing content libraries in concert with the IT department
  • Deep understanding of social media platforms and content marketing strategies for driving results on X, Facebook, LinkedIn, YouTube, and Instagram
  • Prior experience in the energy, sustainability, or technology sectors is preferred, but not required
  • Proven ability to work with engineers and cross-functional teams to translate technical information into clear, engaging content
  • Experience localizing content for international markets and tailoring messaging to regional needs
  • Ability to manage multiple projects simultaneously with strong project management and organizational skills
  • Results-oriented with a focus on performance metrics and data-driven improvements
  • Fluency in more than one language is a plus
  • MBA or advanced degree is a plus
About Nextracker:

Nextracker is a leading provider of intelligent solar tracker and software solutions for solar power plants, as well as strategic services to capture the full value of solar power plants for our customers. Our talented worldwide teams are transforming PV plant performance every day with smart technology, data monitoring and analysis services.

We are committed to creating an inclusive environment for all employees and celebrate diversity. Nextracker is an equal opportunity employer.

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