Marketing Technology Manager

2 weeks ago


Charleston, West Virginia, United States Highmark Health Full time

Company Overview

Join Highmark Health, a prominent organization in the healthcare sector, as we seek a proficient professional to enhance our marketing technology initiatives. In this pivotal role, you will be instrumental in utilizing advanced technological solutions to improve customer interactions and facilitate targeted, data-informed marketing strategies. If you possess a strong technical background and a keen interest in marketing advancements, we encourage you to explore this opportunity.

Position Summary

  • Steer the evolution of our marketing technology framework
  • Deploy data management strategies and refine marketing automation systems
  • Engage with essential departments to ensure cohesive technology integration
  • Report to the Director of Marketing Technology and Operations

Key Responsibilities

  • Oversee the execution of marketing technology projects and timelines
  • Direct the formulation of marketing operational methodologies
  • Create educational programs for team members on marketing technology tools
  • Contribute to interdisciplinary teams and organizational discussions

Qualifications

Essential

  • Proven experience with customer engagement platforms and marketing automation tools
  • Thorough knowledge of customer data management systems and data governance
  • Proficiency in data architecture and integration of marketing technology solutions
  • Experience in optimizing business and operational processes within marketing

Desirable

  • Demonstrated experience in leveraging technology and artificial intelligence in marketing

Skills Required

  • Outstanding communication abilities
  • Strong technical expertise in marketing operations technology
  • Excellent analytical and problem-solving capabilities
  • Capacity to work collaboratively across departments and promote ongoing enhancements

Educational Background

Mandatory

  • Bachelor's degree in marketing, business management, or a related discipline

Preferred

  • Master's degree in marketing, business management, or a related discipline

Certifications

Required: None

Preferred: Salesforce Marketing Cloud, Technology management certification, Human-centered design and design thinking certifications, Project management certification


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