Digital Marketing Director

3 weeks ago


Providence, Rhode Island, United States Rob Levine & Associates LTD Full time
Job Description
Rob Levine & Associates LTD is seeking an experienced Digital Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing programs across multiple channels. This includes PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, and lead vendor services.

The ideal candidate will have a proven track record of driving business growth through digital marketing initiatives. You will be responsible for analyzing campaign data, identifying areas for optimization, and implementing strategies to improve marketing ROI.

Key Responsibilities:
* Develop and execute digital marketing strategies aligned with the business objectives of each division in the law firm.
* Manage and lead a team of marketing professionals, providing guidance, support, and mentorship to drive performance and achieve goals.
* Oversee the implementation of PPC campaigns, including keyword research, ad copy creation, bid management, and performance analysis.
* Drive SEO initiatives to improve organic search rankings and enhance online visibility for all company websites.
* Evaluate and onboard lead vendor services to supplement in-house lead generation efforts and expand the company's client base.
* Monitor key performance metrics and analyze campaign data to identify areas for optimization and improvement.

Requirements:
* Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
* Minimum of 5 years of experience in digital marketing, with a focus on PPC, SEO, email marketing, and lead generation.
* Proven track record of success in driving business growth through digital marketing initiatives.
* Strong leadership skills with the ability to effectively manage and motivate a team.
* Experience managing vendor relationships and negotiating contracts.
* Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
* Exceptional communication and interpersonal skills, with the ability to collaborate across departments and influence stakeholders at all levels.

Estimated Salary: $80,000 - $110,000 per year.

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