Digital Marketing Strategist
4 days ago
The Fly Initiative is seeking a skilled Digital Marketing Strategist to amplify its mission and expand its brand presence across digital platforms. As a key member of our team, you will lead the development and execution of comprehensive marketing and social media strategies to drive awareness, engagement, and program enrollment.
About The Fly Initiative
The Fly Initiative is a pioneering, all-inclusive personal finance education program dedicated to empowering teens and young adults across Rhode Island, New York, and Massachusetts. With over 7,500 individuals reached and partnerships with more than 130 academic and community-based organizations, we are committed to providing equitable access to financial literacy tools and education.
Key Responsibilities
- Develop and execute content calendars for FLY's social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) to ensure consistent and strategic messaging.
- Create visually engaging graphics, infographics, videos, and multimedia content using tools like Canva, Adobe Creative Suite, or similar platforms.
- Write and edit impactful captions, blog posts, newsletters, and press releases that align with FLY's brand voice and mission.
- Collaborate with internal teams to highlight success stories, program impact, and organizational milestones.
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