Digital Growth Strategist
6 days ago
Trellix is a leading cybersecurity company that empowers businesses to protect their data and stay ahead of the competition. Our mission is to provide innovative security solutions that meet the evolving needs of our customers.
We are seeking an experienced Digital Growth Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive demand generation strategies to support aggressive growth targets.
Your primary objective will be to drive account-based marketing initiatives that engage and convert high-value target accounts. You will create multi-channel campaigns that build pipeline and accelerate deals through the funnel.
You will partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals. You will develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
The ideal candidate will have 7+ years of experience in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment. They will possess expertise in Account-Based Marketing (ABM) and hands-on experience with marketing technology tools like Marketo.
Key Responsibilities:
- Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts.
- Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts.
- Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.
Sales and Customer Alignment:
- Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals.
- Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
Metrics and Optimization:
- Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI.
- Regularly analyze campaign performance and provide actionable insights to improve effectiveness.
About You:
- Proven Experience: 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment.
- ABM Expertise: Demonstrated success in executing account-based marketing strategies with measurable results.
- Hands-On Martech Experience: Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus.
- Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
- Agility: Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities.
- Collaboration Skills: Excellent interpersonal skills to align with sales, product marketing, and other stakeholders.
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