Digital Marketing Strategist for Mortgage and Real Estate Growth

2 months ago


Providence, Rhode Island, United States Semper Home Loans Full time
Role Summary

We are seeking a skilled Digital Marketing Strategist to join our innovative team at Semper Home Loans. In this role, you will play a key part in developing and executing strategic marketing initiatives to drive growth through social media and digital platforms in the real estate and mortgage sectors.

Job Description

The ideal candidate will have 2-5 years of experience in marketing, with a strong focus on social media and digital advertising. You will be responsible for designing and managing targeted Facebook and social media ad campaigns to drive awareness of our mortgage and real estate services. Additionally, you will track and analyze campaign performance using analytics tools to improve ROI and audience engagement.

You will work closely with our marketing team to launch impactful campaigns targeting homebuyers, real estate professionals, and mortgage clients. This includes collaborating with internal teams to produce compelling ad content, ensuring it aligns with our brand standards and industry best practices.

You will also maintain active social media channels, regularly updating them with relevant content that fosters community interaction. Furthermore, you will assist in creating digital marketing materials, including graphics, videos, and ad copy for social media campaigns.

To succeed in this role, you should have excellent written and verbal communication skills tailored for digital platforms and the mortgage/real estate audience. A creative mindset, proficiency in Adobe Creative Suite or similar design tools, and photography/videography skills are also highly valued.

Key Responsibilities
  • Design and manage targeted Facebook and social media ad campaigns to drive awareness of our mortgage and real estate services.
  • Track and analyze campaign performance using analytics tools to improve ROI and audience engagement.
  • Collaborate with internal teams to produce compelling ad content, ensuring it aligns with our brand standards and industry best practices.
  • Maintain active social media channels, regularly updating them with relevant content that fosters community interaction.
  • Assist in creating digital marketing materials, including graphics, videos, and ad copy for social media campaigns.
Requirements
  • 2-5 years of experience in marketing, with a strong focus on social media and digital advertising.
  • Proven ability to create and manage Facebook ad campaigns, including audience targeting and budget optimization.
  • Proficient in using analytics tools (e.g., Facebook Insights, Google Analytics) to measure campaign performance and provide data-driven recommendations.
  • Bachelor's degree in Marketing, Communications, or related field is preferred.
  • Strong organizational and project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills tailored for digital platforms and the mortgage/real estate audience.
  • A creative mindset with experience in Adobe Creative Suite or similar design tools.
Benefits
  • $65,000 - $90,000 annual salary based on experience.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with a 3% employer match.
  • Life insurance coverage.
  • Generous paid time off (PTO), including vacation and sick leave.

Semper Home Loans is proud to be an Equal Employment Opportunity/Affirmative Action Employer.



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