Digital Marketing Strategist

7 days ago


Virginia Beach, Virginia, United States Treasured Memories Full time
Senior Digital Marketing Role at Treasured Memories

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team in Virginia Beach, where we excel in delivering innovative solutions and exceptional service.

About the Role:

  • This in-office position requires a strategic mindset and hands-on approach in running campaigns and analyzing performance data to inform and optimize our digital strategies.
  • The successful candidate will manage our digital advertising and online presence across multiple platforms, including Google Business Profiles, Meta Ads, Google Ads, Bing PPC, and Over-The-Top (OTT) media.

Responsibilities:

Key Accountabilities:
  • Maintain and optimize Google Business Profiles to ensure accurate representation and high visibility in search results.
  • Plan, execute, and optimize advertising campaigns on Meta Ads, Google Ads, Bing PPC, and OTT channels.
  • Monitor campaign performance and prepare regular reports to measure key metrics, providing insights for future optimization.
  • Assist in promoting and marketing company software and products across digital channels.
  • Analyze metrics from various platforms to gauge effectiveness and inform strategy adjustments.
  • Work with internal teams to align digital strategies with broader company goals.

Requirements:

  • Degree in Marketing, Digital Marketing, Business, or a related field is preferred but not required if equivalent experience is demonstrated.
  • More than 2 years of experience in digital marketing, with hands-on experience in Google Business, Meta Ads, Google Ads, Bing PPC, and OTT media.
  • Familiarity with Google Analytics and other analytics tools.
  • Strong understanding of PPC and digital ad performance metrics.
  • Excellent written and verbal communication skills.
  • Bonus: Basic understanding of SEO best practices.

What We Offer:

  • A competitive salary of approximately $65,000 per year, commensurate with experience.
  • A collaborative team environment focused on innovation.
  • A comprehensive benefits package.

Why Join Us?

  • Opportunity to grow within a forward-thinking company.
  • Enhance your digital marketing expertise in a dynamic and fast-paced industry.


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