Digital Marketing Strategist
7 days ago
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team in Virginia Beach, where we excel in delivering innovative solutions and exceptional service.
About the Role:
- This in-office position requires a strategic mindset and hands-on approach in running campaigns and analyzing performance data to inform and optimize our digital strategies.
- The successful candidate will manage our digital advertising and online presence across multiple platforms, including Google Business Profiles, Meta Ads, Google Ads, Bing PPC, and Over-The-Top (OTT) media.
Responsibilities:
Key Accountabilities:- Maintain and optimize Google Business Profiles to ensure accurate representation and high visibility in search results.
- Plan, execute, and optimize advertising campaigns on Meta Ads, Google Ads, Bing PPC, and OTT channels.
- Monitor campaign performance and prepare regular reports to measure key metrics, providing insights for future optimization.
- Assist in promoting and marketing company software and products across digital channels.
- Analyze metrics from various platforms to gauge effectiveness and inform strategy adjustments.
- Work with internal teams to align digital strategies with broader company goals.
Requirements:
- Degree in Marketing, Digital Marketing, Business, or a related field is preferred but not required if equivalent experience is demonstrated.
- More than 2 years of experience in digital marketing, with hands-on experience in Google Business, Meta Ads, Google Ads, Bing PPC, and OTT media.
- Familiarity with Google Analytics and other analytics tools.
- Strong understanding of PPC and digital ad performance metrics.
- Excellent written and verbal communication skills.
- Bonus: Basic understanding of SEO best practices.
What We Offer:
- A competitive salary of approximately $65,000 per year, commensurate with experience.
- A collaborative team environment focused on innovation.
- A comprehensive benefits package.
Why Join Us?
- Opportunity to grow within a forward-thinking company.
- Enhance your digital marketing expertise in a dynamic and fast-paced industry.
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