Digital Marketing Strategist

1 week ago


Pompano Beach, Florida, United States BrandStar Full time

Job Title: Digital Marketing Strategist

Job Overview:

BrandStar Entertainment is seeking a Digital Marketing Strategist to lead the development and execution of multi-channel marketing campaigns.

 

Job Description
  • Mission Statement:

Develop cohesive strategies across digital and traditional media platforms by working with teams of marketers, designers, copywriters, and content strategists.

  • Research new technologies and industry trends. Identify potential impact on business' marketing efforts.
  • Identify and analyze business objectives to shape marketing strategies.
  • Analyze data from marketing campaigns and initiatives, translate into data-driven insights that support recommendations and positioning.
  • Develop marketing plans to meet business objectives by researching customer behavior, analyzing data, and identifying opportunities for improvement.
  • Ensure success of MarTech (marketing technology) roadmap and engage with targeted areas including vendors and internal multi-functional partners. Apply analytical skills to examine data and ideas, identify assumptions, and obtain detailed information to support planning of MarTech solutions and technology products.
  • Research client priorities and preferences in selected channels to customize marketing and promotional programs.
  • Set campaign objectives, define targets, identify audience, set and measure KPIs, channel selection and optimization, audience touchpoints/engagements, amplifying on-brand materials and 'tone of voice'. 
  • Audit and optimize marketing strategy and tactics based on performance data.
  • Analyze competitor products and marketing strategies to develop effective countermeasures.
  • Build credibility and trust among cross-functional teams. Articulate and pitch ideas and perspectives through direct and indirect influence.
  • Assist in design of web pages and other online content for company websites.
  • Collaborate with overall marketing team to develop marketing strategies that increase brand recognition and build customer loyalty.

 

Salary Range: $70,000 - $100,000 per annum

Location: United States

If you are passionate about connecting people with brands to do life better, please apply for this exciting opportunity to join our team at BrandStar Entertainment.



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