Multichannel Marketing Strategist
1 week ago
Treasured Memories in Virginia Beach is a leader in delivering innovative solutions and exceptional service. We are committed to growing our digital presence and optimizing our online strategies. We need a motivated and dynamic Digital Marketing Specialist who can drive our digital efforts across multiple platforms and channels, supporting our commitment to excellence and growth.
Key Responsibilities- Manage Digital Profiles: Maintain and optimize Google Business Profiles to ensure accurate representation and high visibility in search results.
- Advertising & Campaign Management: Plan, execute, and optimize advertising campaigns on Meta Ads, Google Ads, Bing PPC, and OTT channels.
- Performance Tracking & Reporting: Monitor campaign performance and prepare regular reports to measure key metrics, providing insights for future optimization.
- Promotion of Company Products: Assist in promoting and marketing company software and products across digital channels.
- Data Analysis & Optimization: Analyze metrics from various platforms to gauge effectiveness and inform strategy adjustments.
- Cross-Channel Coordination: Work with internal teams to align digital strategies with broader company goals.
- Education: Associates degree or greater in Marketing, Digital Marketing, Business, or a related field is preferred but not required if equivalent experience is demonstrated.
- Experience: More than 2 years of experience in digital marketing, with hands-on experience in Google Business, Meta Ads, Google Ads, Bing PPC, and OTT media.
- Skills:
- Familiarity with Google Analytics and other analytics tools.
- Strong understanding of PPC and digital ad performance metrics.
- Excellent written and verbal communication skills.
- Basic understanding of SEO best practices is a plus.
- Ability to analyze data and translate findings into actionable recommendations.
- Opportunity to grow within a forward-thinking company.
- Collaborative team environment focused on innovation.
- Competitive salary and benefits package.
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