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2 months ago
We are seeking a highly skilled Digital Media Manager to lead our digital advertising and marketing efforts for our retail and wholesale brands. As a key member of our team, you will work collaboratively with internal teams and agency partners to drive performance through various digital and multichannel marketing strategies.
Key Responsibilities:- Manage search and PPC advertising on Google and Bing, focusing on new customer acquisition and demand generation
- Lead Google Shopping/Performance Max to maintain strong product feeds and competitive bid prices
- Efficiently manage agency partners across major advertising platforms to achieve measurable results
- Oversee Meta advertising and organic strategies, collaborating with stakeholders to create powerful content
- Develop and test strategies for new ad platforms like TikTok, identifying potential channels and planning their integration
- Implement social media best practices for community building, influencer outreach, and brand partnerships
- Collaborate on affiliate marketing to increase brand mentions, product placements, and promotional optimization
- Manage the social media calendar to align with key dates, events, and the overall Marketing & Communications calendar
- Optimize all channels to meet ROAS, A/S, margin, and revenue goals
- Act as the digital advertising expert, collaborating with copywriters, designers, and merchandisers to share best practices
- Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts
- Bachelor's degree
- 3+ years' relevant experience in paid and social media marketing
- Proficient with Google PMAX, Google AdWords, Google Analytics, Meta, Bing, TikTok, LinkedIn SEO tools, bid management, and optimization systems
- Possess a strong understanding of trends and an ability to quickly respond to customer behaviors
- Experience working with marketing agencies: attending meetings, managing deadlines, and giving feedback
- Familiarity with web analytics and business intelligence tools like Google Analytics and Power BI to track performance metrics
- Skilled in keyword tactics for SEO and paid search, content writing, and optimizing landing pages
- Strong analytical skills and ability to work independently or with a team to share advertising and customer data
- Capable of multitasking, time management, and decision-making in both in-person and virtual settings
- Experience with Shopify and/or HubSpot, a plus