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Digital Media Strategist

2 months ago


Richmond, Virginia, United States Debellis Catherine Morreale Full time
Digital Media Manager

We are seeking a highly skilled Digital Media Manager to lead our digital advertising and marketing efforts for our retail and wholesale brands. As a key member of our team, you will work collaboratively with internal teams and agency partners to drive performance through various digital and multichannel marketing strategies.

Key Responsibilities:
  • Manage search and PPC advertising on Google and Bing, focusing on new customer acquisition and demand generation
  • Lead Google Shopping/Performance Max to maintain strong product feeds and competitive bid prices
  • Efficiently manage agency partners across major advertising platforms to achieve measurable results
  • Oversee Meta advertising and organic strategies, collaborating with stakeholders to create powerful content
  • Develop and test strategies for new ad platforms like TikTok, identifying potential channels and planning their integration
  • Implement social media best practices for community building, influencer outreach, and brand partnerships
  • Collaborate on affiliate marketing to increase brand mentions, product placements, and promotional optimization
  • Manage the social media calendar to align with key dates, events, and the overall Marketing & Communications calendar
  • Optimize all channels to meet ROAS, A/S, margin, and revenue goals
  • Act as the digital advertising expert, collaborating with copywriters, designers, and merchandisers to share best practices
  • Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts
Requirements:
  • Bachelor's degree
  • 3+ years' relevant experience in paid and social media marketing
  • Proficient with Google PMAX, Google AdWords, Google Analytics, Meta, Bing, TikTok, LinkedIn SEO tools, bid management, and optimization systems
  • Possess a strong understanding of trends and an ability to quickly respond to customer behaviors
  • Experience working with marketing agencies: attending meetings, managing deadlines, and giving feedback
  • Familiarity with web analytics and business intelligence tools like Google Analytics and Power BI to track performance metrics
  • Skilled in keyword tactics for SEO and paid search, content writing, and optimizing landing pages
  • Strong analytical skills and ability to work independently or with a team to share advertising and customer data
  • Capable of multitasking, time management, and decision-making in both in-person and virtual settings
  • Experience with Shopify and/or HubSpot, a plus