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Digital Marketing Professional

2 months ago

Casa Grande, Arizona, United States ACO, Inc. Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our dynamic marketing team at ACO, Inc. The ideal candidate will have a strong background in digital marketing, with a focus on developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.

Key Responsibilities
  • Digital Marketing Strategy:
    • Develop and implement digital marketing strategies to align with overall business goals.
    • Collaborate with the marketing team to ensure seamless execution of digital marketing efforts.
  • Content Creation & Management:
    • Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
    • Design visually appealing graphics and multimedia content to enhance engagement and user experience.
  • SEO & SEM:
    • Conduct keyword research and optimize website content to improve organic search rankings.
    • Manage and optimize paid search campaigns to maximize ROI.
  • Social Media Management:
    • Develop and execute social media strategies across multiple platforms.
    • Monitor and analyze social media performance, providing insights and recommendations for improvement.
  • Email Marketing:
    • Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
    • Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
  • Analytics & Reporting:
    • Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance.
    • Provide actionable insights and recommendations based on data analysis.
  • Graphic Design:
    • Design and produce high-quality graphics for digital marketing materials, including social media posts, email templates, banners, and ads.
    • Ensure all designs adhere to brand guidelines and maintain a consistent look and feel.
  • Front-End Development:
    • Utilize HTML, CSS, and JavaScript skills to make minor updates and improvements to the website.
    • Collaborate with the web development team to ensure seamless integration of design elements and functionality.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Graphic Design, Web Development, or a related field.
  • Experience: 2-5 years of experience in digital marketing roles.
  • Skills: Proficiency in graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign), strong knowledge of front-end development (HTML, CSS, JavaScript), experience with content management systems (WordPress, Drupal), familiarity with SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Search Console).
  • Competencies: Project management skills, teamwork orientation, presentation skills, learning orientation, ethical conduct, communication proficiency, and high attention to detail.
Benefits
  • Medical, dental, and vision coverage.
  • Short-term and long-term insurance, life insurance, and more.
  • 401(k) with employer match.
  • Sick time and paid time off.
  • Up to 10 paid holidays a year.
  • Education and growth opportunities.
  • Tuition reimbursement program.
  • Manufacturing and sales bonus and commissions.