Digital Marketing Specialist

5 days ago

Casa Grande, Arizona, United States ACO, Inc. Full time

Job Title: Digital Marketing Specialist

About the Role:

We are seeking a talented and driven Digital Marketing Specialist to join our dynamic marketing team at ACO, Inc. The ideal candidate will have a strong background in digital marketing, with preferable skills in graphic design and front-end development.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Collaborate with the marketing team to align digital marketing efforts with overall business goals.
  • Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
  • Design visually appealing graphics and multimedia content to enhance engagement and user experience.
  • Conduct keyword research and optimize website content to improve organic search rankings.
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
  • Develop and execute social media strategies across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Monitor and analyze social media performance, providing insights and recommendations for improvement.
  • Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
  • Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance.
  • Provide actionable insights and recommendations based on data analysis.
  • Design and produce high-quality graphics for digital marketing materials, including social media posts, email templates, banners, and ads.
  • Ensure all designs adhere to brand guidelines and maintain a consistent look and feel.
  • Utilize HTML, CSS, and JavaScript skills to make minor updates and improvements to the website.
  • Collaborate with the web development team to ensure seamless integration of design elements and functionality.

Requirements:

  • Project Management Skills
  • Teamwork Orientation
  • Presentation Skills
  • Learning Orientation
  • Ethical Conduct
  • Communication Proficiency
  • High attention to detail

Preferred Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, Web Development, or a related field.
  • Proven experience (2-5 years) in digital marketing roles.
  • Proficiency in graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign).
  • Strong knowledge of front-end development (HTML, CSS, JavaScript).
  • Experience with content management systems (WordPress, Drupal).
  • Familiarity with SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Search Console).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and as part of a team in a fast-paced environment.

Additional Eligibility Qualifications:

  • Excellent visual design skills with sensitivity to user-system interaction and an eye for detail.
  • Ability to solve problems creatively and effectively translating marketing objectives into compelling designs.
  • Strong communication and collaboration skills with the ability to work well in a team environment.
  • Capacity to manage time effectively, handle multiple projects, and meet deadlines.
  • A keen interest in staying abreast of trends and advancements in web design and digital technologies.
  • Experience with motion graphics and video editing tools is a plus.
  • Basic use of MS Office programs.

Benefits:

  • Medical, Dental, Vision Coverage
  • Short term/long term insurance, life insurance & more
  • 401k with Employer Match
  • Sick time & Paid time off
  • Up to 10 paid holidays a year
  • Education & Growth opportunities
  • Tuition Reimbursement program
  • Manufacturing and Sales Bonus and Commissions

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