Digital Marketing Specialist

2 weeks ago


Casa Grande, Arizona, United States ACO, Inc. Full time
Job Description:

We are seeking a talented and driven Digital Marketing Specialist with 2-5 years of experience to join our dynamic marketing team.

The ideal candidate will have a strong background in digital marketing, with preferable skills in graphic design and front-end development.

This role is perfect for a creative and analytical individual who thrives in a fast-paced environment and is passionate about driving online engagement and growth.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Collaborate with the marketing team to align digital marketing efforts with overall business goals.
  • Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
  • Design visually appealing graphics and multimedia content to enhance engagement and user experience.
  • Conduct keyword research and optimize website content to improve organic search rankings.
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
  • Develop and execute social media strategies across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Monitor and analyze social media performance, providing insights and recommendations for improvement.
  • Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
  • Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance.
  • Provide actionable insights and recommendations based on data analysis.
  • Design and produce high-quality graphics for digital marketing materials, including social media posts, email templates, banners, and ads.
  • Ensure all designs adhere to brand guidelines and maintain a consistent look and feel.
  • Utilize HTML, CSS, and JavaScript skills to make minor updates and improvements to the website.
  • Collaborate with the web development team to ensure seamless integration of design elements and functionality.
Competencies:
  • Project Management Skills
  • Teamwork Orientation
  • Presentation Skills
  • Learning Orientation
  • Ethical Conduct
  • Communication Proficiency
  • High attention to detail
Preferred Skills & Qualifications:
  • Bachelor's degree in Marketing, Communications, Graphic Design, Web Development, or a related field.
  • Proven experience (2-5 years) in digital marketing roles.
  • Proficiency in graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign).
  • Strong knowledge of front-end development (HTML, CSS, JavaScript).
  • Experience with content management systems (WordPress, Drupal).
  • Familiarity with SEO tools (Ahrefs, SEMrush, Moz) and analytics platforms (Google Analytics, Google Search Console).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and as part of a team in a fast-paced environment.


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