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App Measurement Solution Manager

4 weeks ago

San Jose, California, United States Tik Tok Full time

About the Role

The TikTok App Ads and Gaming team is seeking a highly skilled App Measurement Solution Manager to join our team. As a key member of our Monetization Product organization, you will be responsible for building advertising products for app and gaming clients on TikTok.

Key Responsibilities

  • Develop and execute go-to-market strategies for TikTok's App Measurement products, working closely with the Global Business Marketing team.
  • Partner with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements, and prioritize solutions to influence product development.
  • Communicate the value proposition of new app measurement products to all stakeholders and ensure effective collateral and packages are created.
  • Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team.
  • Identify blockers to implementation and work cross-functionally to resolve these, ensuring flawless execution and operations against the go-to-market strategy.

Requirements

  • BA/BS degree or above.
  • 3+ years of product marketing or product management experience with digital ad products.
  • 3+ years of experience in the digital advertising industry in a measurement capacity.
  • Strong knowledge of app measurement industry solutions (SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.

Preferred Qualifications

  • Excellent communication, presentation, and analytical skills, with the ability to build strong compelling narratives and simplify marketing messaging to resonate with different audiences.
  • Ad attribution experience with a technology company, media agency, or consulting firm.

About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

We are passionate about this and hope you are too. If you need assistance or a reasonable accommodation, please reach out to us.