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Product Marketing Manager
1 month ago
We are seeking a highly experienced Product Marketing Manager to join our team at Bayone. As a key member of our Strategy, Incubations & Applications group, you will be working closely with our Outshift Product teams, product marketing managers, brand, content and social marketers, technical marketers, analysts and product-led growth teams to drive the growth of our Modern Apps business.
Key Responsibilities- Develop and drive the product marketing strategy, including positioning, marketing analysis, go-to-market plans for our cloud-native software business unit and Outshift's presence in the cloud-native landscape.
- Manage product launches and roll-outs, collaborating with cross-functional teams to ensure a successful execution.
- Work with Product and Research teams on analyzing the market to identify new opportunities, perform competitive analysis, and build a presence in our target customer and industry segments.
- Establish marketing requirements for new products and opportunities within Modern Apps as they are developed to help drive product-market fit.
- Work closely with product management to understand the product strategy and develop compelling messaging for our audience including customers, marketing, sales, and industry analysts.
- Liaise with the broader Cisco marketing teams on large-scale integrated campaigns to ensure Outshift's Modern Apps efforts are featured.
- Establish measurable analysis and reporting on Outshift's success at establishing brand awareness, user engagement, and more in cloud-native markets.
- At least 8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. A background in Cloud Security, SaaS, or related technology is ideal.
- Proven experience driving GTM campaigns, leveraging cross-collaborative relationships, omni-channel strategies, agency relationships, and some elbow grease to drive noteworthy market moments.
- You work best when integrated with your Product teams early and know how to analyze, measure, and report on market research and competitor insights to help guide product development strategy.
- You have an outstanding ability to explain clear value and benefits derived from complicated concepts to decision makers, buyers, and product champions.
- You embrace a data-driven approach to building results, and are comfortable directing decisions on buyer journeys, audience engagement and other marketing data that helps leadership understand the value of marketing in driving business results.
- Bachelor's Degree required (diverse subject matter welcome), Master's Degree or MBA preferred but not required.