Category Sales Manager

4 weeks ago

Menomonee Falls, Wisconsin, United States Kohl's Full time
About the Role

As a Manager, Category Account Sales at Kohl's Media Network, you will work collaboratively to drive client strategies and grow advertising partnerships. You will leverage strong communication skills, a customer-centric mindset, and digital media expertise to effectively communicate Kohl's Media Network's key differentiators in the marketplace.

Key Responsibilities
  • Lead the Kohl's Media Network Go-To-Market sales approach, selling market-leading media strategies and innovative solutions that drive client growth
  • Own relationships with clients and ensure plans deliver on business objectives
  • Drive sales across multiple platforms with a focus on mid-to-large brands and performance advertisers and their agencies
  • Develop strategies to assert control within key client conversations
  • Present strategic recommendations based on client's key objectives through compelling guidance on specific media tactics and creative inputs rooted in category and brand insights and historical media performance
  • Arrange and participate in internal and external client debriefs
  • Challenge clients' conceptions about their business or customer challenges and opportunities
  • Act as a practitioner to expert-level understanding of ad products
  • Manage category sales revenue and set goals and priorities across brands and vendors
  • Communicate unique perspectives and develop deep and lasting relationships with key accounts, clients, and external partners
  • Create an effective environment through a common vision, setting clear objectives, fostering teamwork, recognizing outstanding performance, and maintaining open communications
  • Understand how to synthesize data from multiple sources to craft compelling selling stories
Requirements
  • Bachelor's degree
  • Minimum 3-5 years of proven digital media planning, marketing, or equivalent experience
  • Knowledge of ad serving, ad networks, and the overall digital media landscape
  • Exceptional understanding of a campaign lifecycle, from strategy and plan development to execution
  • Ability to influence and lead a diverse team
  • Demonstrated ability to build partnerships and maximize relationships with both internal and external partners
  • Outstanding attention to detail
  • Superior time management skills with the ability to multi-task and work within a rapidly changing environment
  • Ability to present effectively, confidently, and persuasively to both internal and external audiences
  • Good breadth of sales experience, coupled with the structure and organizational skills needed to lead a new dedicated sales team
  • Strong analytical and critical thinking abilities
  • Ability to work independently

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