Strategic Marketing Expert
1 week ago
Barrows is seeking a skilled Strategic Marketing Expert to join our team in New York. As a key member of our team, you will be responsible for providing strategic analysis and evaluation to clients and internal planning and design teams through the application of consumer, shopper, category, and industry research.
Key Responsibilities
* Conduct in-depth research and exploration of consumer, shopper, category, and retail industry trends against client briefs using proprietary research tools and web-based scholarly and trend reports
* Develop data-driven strategies for shopper marketing and category re-invention briefs across CPG, alc/bev clients, and retailers
* Create compelling stories that contextualize data and sell our activation plans, creative ideas, and design thinking to key clients
* Define shopper-centric approaches to projects, providing direction on research interpretation, meaning, and application
* Collaborate with design teams in brainstorming sessions to ensure core ideas are drawn through to execution
Requirements
* 3+ years of marketing experience, preferably in a Strategy or Planning role
* Strong understanding of shopper marketing, retailer dynamics, and execution
* Familiarity with retailer ecosystems and shopper marketing execution tactics
* Sound understanding of consumer insights and qualitative/quantitative research
* Proven ability to multitask in a tight deadline environment, performing well under pressure
* Genuine love for the retail industry and a passion for understanding why and how people shop
What We Offer
* A dynamic work environment with a team of experienced professionals
* Opportunities for growth and professional development
* A competitive salary and benefits package
How to Apply
Interested candidates should submit their resume and a cover letter outlining their experience and qualifications for the role. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
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