Senior Programmatic Analyst

5 days ago


Chicago, Illinois, United States Publicis Groupe Full time
About the Role

The Senior Programmatic Analyst is a key member of our team, responsible for driving strategic planning and campaign execution for our clients. This role requires a unique blend of strategic thinking, analytical skills, and technical expertise.

Key Responsibilities
  • Inventory Management: Meet with vendors, vet inventory, and advance channel partners to ensure seamless campaign execution.
  • Channel Strategy: Proactively identify opportunities to test new channels and bring those ideas to programmatic planning counterparts.
  • Supply Chain Optimization: Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation and troubleshoot supply issues.
  • Inventory Performance Analysis: Partner with programmatic buyer(s) to analyze inventory performance and develop optimization strategies.
  • Process Development: Develop best practices for inventory solutions and new channels, and regularly communicate with the larger programmatic team.
Requirements
  • 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms.
  • Deep understanding of programmatic planning, buying, and ad tech vendors.
  • Proficiency in Microsoft Office solutions, specifically Excel.
  • Strong analytical thinking and mathematical skills.
  • Excellent communication and writing skills.
  • Strong project and time management skills.


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