Programmatic Advertising Lead

2 weeks ago

Chicago, Illinois, United States The Trade Desk Full time

The Trade Desk is revolutionizing the advertising landscape for global brands and their agencies. Our innovative media buying platform empowers brands to deliver a more relevant and insightful advertising experience to consumers, setting a new benchmark for global reach, precision, and transparency. We take pride in our inclusive culture, valuing the diverse experiences and perspectives each individual contributes to The Trade Desk.

Key Responsibilities:

  • Lead a dynamic team of programmatic traders while aligning with broader client and agency goals, embodying the player-coach model.
  • Drive strategic initiatives to keep clients competitive in critical areas such as first-party data management, CTV integration, and retail analytics.
  • Analyze margin influences and identify opportunities for increased adoption within your client portfolio.
  • Serve as an internal Subject Matter Expert, sharing insights and best practices with the trading team.
  • Engage in the product development process by providing comprehensive feedback to product managers.
  • Collaborate across various teams, including Technical Support, Solutions Architects, Account Management, Business Development, and Product.
  • Effectively communicate complex topics to senior stakeholders.
  • Lead data-driven discussions using The Trade Desk platform and custom reporting to provide insights and illustrate the impact of advertising on business outcomes.
  • Consult with clients on their campaign objectives and strategies to maximize the value derived from The Trade Desk's platform.
  • Utilize The Trade Desk's user interface proficiently and empower clients to become adept users for optimal campaign planning, execution, and optimization.
  • Work closely with Account Management and Sales Executives to educate clients, expand your business portfolio, and keep buyers informed about our evolving suite of products and solutions.
  • Establish and maintain key relationships with client planning, trading, and analytics teams.
  • Collaborate with engineers, data scientists, and product managers to address complex technical challenges, including cross-platform frequency analysis and consumer journey visualizations.
  • Troubleshoot advanced technical issues such as performance challenges, measurement discrepancies, and targeting limitations.
Qualifications:
  • 7+ years of consultative, client-facing experience in ad tech, digital marketing, finance, or other data-intensive industries, with at least 2 years in a managerial role.
  • Prior experience with Demand-Side Platforms (DSPs) is highly recommended, emphasizing campaign optimization and the application of past learnings to future strategies.
  • Experience in cross-functional collaboration to resolve complex troubleshooting issues and drive significant business outcomes.
  • Demonstrated success in building strong client relationships, understanding their goals, and recommending effective strategies based on data insights.
  • Proficient in onboarding and managing a small team, clearly defining roles and responsibilities, holding team members accountable, and providing ongoing feedback.
  • Comprehensive knowledge of the digital advertising ecosystem, with a solid understanding of the U.S. media landscape, including DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships.
  • Experience working with senior stakeholders at the brand and advertiser level.
  • Proven ability to leverage data to drive strategic initiatives.
  • Advanced proficiency in Excel (including Pivot Tables, data set integration, and complex formulas).
  • Strong presentation skills and comfort in presenting to senior stakeholders.
The Trade Desk is an equal opportunity employer. All employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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