Lead Programmatic Analyst

2 weeks ago


Chicago, Illinois, United States Publicis Collective Full time
Senior Programmatic Analyst

The Senior Programmatic Analyst plays a crucial role in the strategic oversight and execution of campaigns for assigned clients. This position entails the independent generation of strategic insights to enhance campaign performance, with the assistance of Programmatic Analysts. Additionally, the Senior Programmatic Analyst is responsible for mentoring Programmatic Analysts on client-specific needs, optimization techniques, and effective communication practices.

Key Responsibilities:

  • Formulate Inventory & New Channel Strategies
  • Engage with and assess inventory and new channel partners
  • Identify and propose testing opportunities to programmatic planning teams
  • Design tailored solutions including inclusion lists and custom marketplaces
  • Collaborate with platforms, SSPs, and programmatic buyers to ensure precise implementation
  • Resolve supply-related issues for campaigns
  • Supervise supply and new channel quality assurance processes
  • Evaluate inventory performance and refine strategies with programmatic buyers
  • Develop case studies for significant opportunities and work with programmatic buyers on their execution
  • Establish and disseminate best practices for new channels within the team
  • Coordinate direct deal insertion orders for various tactics
  • Manage quality assurance, performance reporting, and optimization logs based on key performance indicators

Programmatic Operations Duties:

  • Establish consistent processes with management for offshore resource utilization
  • Provide insights and address requirements with offshore management

Qualifications:

  • 1-2 years of experience in real-time bidding, demand-side platforms, ad exchanges, ad servers, and other supply platforms
  • Comprehensive understanding of programmatic planning, purchasing, and ad technology vendors
  • Strong negotiation capabilities
  • Proficiency in Excel and other Microsoft Office applications
  • Robust analytical and mathematical skills
  • Exceptional communication and writing abilities
  • Effective project and time management skills
  • Collaborative team-oriented approach


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