Senior Manager of User Acquisition
2 weeks ago
As a key member of the Growth Marketing team at Pocket Worlds, you will report directly to the Growth Marketing Manager. Your primary focus will be on devising and executing user acquisition strategies for our flagship products, Highrise and Everskies.
Your Responsibilities
In this role, you will:
1. Develop comprehensive user acquisition strategies from concept to execution.
2. Oversee the user acquisition budget, ensuring effective allocation and tracking of key performance indicators (KPIs).
3. Identify innovative channels for user acquisition that have not yet been explored.
4. Collaborate with the internal Creative Team to share performance insights and brainstorm new ideas.
5. Work closely with cross-functional teams, including LiveOps, to optimize budget utilization.
Key Success Metrics
Your success will be measured by:
- The effective management of the user acquisition budget.
- The introduction of new user acquisition sources.
- Continuous generation of creative ideas to enhance user growth and profitability.
What We Expect from You
You should possess:
- A minimum of 4 years of experience in mobile user acquisition or performance marketing.
- Strong analytical skills to interpret performance data and make informed decisions.
- Excellent communication skills, both written and verbal.
- A proactive approach to learning and adapting to new technologies and market trends.
Preferred Qualifications
- Experience with mobile gaming companies.
- Familiarity with performance marketing channels such as Facebook and Google Ads.
- Knowledge of SQL is a plus.
What We Offer
At Pocket Worlds, we provide:
- Flexibility to work remotely and choose your own schedule.
- Competitive equity in a rapidly growing startup.
- A budget for professional development and learning opportunities.
- A supportive and inclusive company culture that values your input and ideas.
Join Us
We are excited to welcome a new member to our team who shares our passion for creating engaging virtual worlds. If you are ready to take on this challenge, we look forward to hearing from you.
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