Director of Global Demand Generation
4 weeks ago
We are a global leader in enterprise software solutions, serving CTOs, CISOs, CIOs, and other senior leaders across EMEA, AMER, and APAC. Our mission is to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline.
Key Responsibilities:
- Develop and lead the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue.
- Collaborate closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
- Partner with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
- Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
Requirements:
- 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company.
- Proven track record of driving significant pipeline growth and revenue through multi-channel demand gen campaigns in a B2B environment.
- Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
- Strong knowledge of marketing automation platforms, CRM systems, and analytics tools.
What Rocket Software can offer you:
- Extensive paid time off programs.
- Healthcare coverage options.
- Retirement savings, with matching contributions by Rocket Software.
- Life and disability coverage.
- Leadership and skills training opportunities.
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