Digital Sales Manager

7 days ago


Springfield, Illinois, United States The Larson Group Full time
About the Role

The Larson Group is seeking a highly skilled Digital Sales Manager to oversee the Used Truck inventory advertising and sales lead generation process. This key position will work closely with the Director and VP of Used Trucks to evaluate the effectiveness of advertising campaigns and sales lead distribution.

Key Responsibilities
  • Develop and implement Used Truck advertising strategies to drive sales leads and maximize ROI.
  • Collaborate with the Marketing Department to create engaging social media campaigns and email blasts.
  • Work with the Used Truck Sales Team to ensure accurate and consistent inventory information is maintained in the Sales Over Drive platform.
  • Partner with the Director and VP of Used Trucks to analyze sales lead performance and advertising effectiveness.
Requirements
  • High School diploma required; 3+ years of experience in business, marketing, or customer service preferred.
  • Strong communication, organizational, and attention to detail skills.
  • Ability to work collaboratively with cross-functional teams.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • A dynamic and supportive work environment.

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