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Digital Marketing Strategist

1 month ago

Springfield, Illinois, United States Quadient Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Quadient. As a key member of our marketing team, you will play a critical role in supporting the development and execution of our digital marketing strategies.

Key Responsibilities
  • Manage and execute paid media campaigns across various platforms, including Google Ads, social media, and display networks.
  • Help set up campaign structures, manage ad creatives, and ensure accurate targeting.
  • Support the creative team in developing engaging ad creatives and aligning with campaign messaging and branding.
  • Monitor campaign performance metrics and analyze data to identify optimization opportunities.
  • Aid in optimizing campaigns by adjusting targeting, bidding, and creative elements for improved results.
  • Collaborate with campaign managers, content creators, and design teams to ensure campaign cohesion.
  • Report on campaign progress and performance to the marketing manager and other stakeholders.
  • Participate in A/B testing to refine advertising strategies and improve campaign effectiveness.
  • Stay informed on industry trends and new digital advertising features to suggest campaign strategy enhancements.
  • Assist in generating regular performance reports, highlighting key metrics, and providing insights.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in digital advertising and paid media management.
  • Familiarity with digital advertising platforms, including Google Ads, social media advertising, and display networks.
  • Strong analytical skills and the ability to understand and apply data insights.
  • Detail-oriented with strong organizational and time management skills.
  • Good communication and collaboration skills.
  • Adaptability to changing priorities in a dynamic, fast-paced environment.
  • Certifications in digital advertising or related fields are desirable but optional.
What We Offer

At Quadient, we offer a competitive salary range of $58,000 to $87,200, depending on location and experience. We also provide a comprehensive rewards package, including flexible work arrangements, endless learning opportunities, and a caring community.

We are an equal employment opportunity employer and welcome applications from diverse candidates. If you require any assistance with the application process, please email us at [insert email].