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Digital Marketing Specialist

2 months ago

Springfield, Illinois, United States Great Southern Bancorp Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Great Southern Bancorp. As a key member of our marketing department, you will be responsible for assisting the Digital Marketing Manager in the design, implementation, and support of projects and processes in accordance with brand guidelines, marketing strategies, and organizational priorities across all applicable digital channels.

Key Responsibilities
  • Content Creation and Management
    • Develop and publish applicable content for both the Company's internet and intranet, including social media sites.
    • Utilize a variety of web design, implementation tools/languages, and content management systems to create engaging content.
  • Marketing Strategy and Alignment
    • Work closely with the Digital Marketing Manager and Communications & Marketing team to ensure alignment with the Company's overall messaging strategy.
    • Assist with the oversight of the Company's digital signage inventory and messaging program.
  • Reporting and Analysis
    • Assist with the development, compiling, and review of digital marketing campaign reports.
  • Audio and Video Communication
    • Ensure that audio and video communication and marketing campaigns are formatted and edited correctly to upload/integrate into a variety of digital platforms.
  • Email Marketing
    • Coordinate and implement email marketing campaigns, including the preparation and analysis of campaign reports.
  • General Responsibilities
    • Maintain regular and reliable attendance, punctuality, and personal appearance.
    • Read, write, and communicate in a clear and efficient manner via various types of correspondence.
    • Adhere to all company policies and procedures, as well as all applicable banking rules, regulations, and laws.
Requirements
  • Education and Experience
    • High school diploma or GED.
    • Bachelor's Degree in Marketing, Website Development, or related field or equivalent relevant work experience.
    • 1-2 years related experience.
  • Skills and Abilities
    • Regular use of desktop/laptop computer and basic operating systems.
    • Intermediate experience with alphanumeric data entry, PowerPoint, Excel, and word processing.
    • Ability to add, subtract, multiply, and divide.
    • Strong website development skills and experience, including HTML, DHTML, JavaScript, and Interdev, Homesite, or Dreamweaver.
Additional Information

Familiarity with W3C standards and knowledge of cross-browser compatibility issues. Good understanding of metadata and taxonomy methods. Experience with Adobe Suite, Acrobat Exchange, and SharePoint. Proficiency with video editing software including After Effects, Premier Pro, and Apple Final Cut. Exposure to website and DNS management services. Exposure to iOS and Android application software for mobile platforms. Familiarity with marketing principles and approaches including marketing strategies, creative briefs, and message planning as well as digital marketing principles.