Digital Marketing Director for High-End Residential and Hospitality Projects
4 days ago
We are seeking a seasoned Digital Marketing Strategist to enhance our marketing efforts at Sleeping Dog Properties, a renowned Design-Build company in Boston.
The ideal candidate will join our sales and marketing team to develop and implement a comprehensive marketing strategy that drives business growth. This role requires a self-motivated professional with expertise in digital marketing, design, and photography.
Responsibilities:
- Content Creation: Develop engaging content for our website and social media platforms, including photo and video production, editing, and publishing.
- Audience Development: Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns to grow our online presence.
- Campaign Optimization: Produce high-quality marketing materials, analyze data to inform marketing decisions, and maintain brand standards.
- Market Research: Conduct research to stay up-to-date on industry trends and competitor analysis.
- Reporting and Analytics: Track key performance indicators and provide regular reporting to measure campaign success.
Requirements:
- Bachelor's degree or equivalent experience in digital marketing.
- 2+ years of experience in digital marketing, with knowledge of construction and architecture a plus.
- Excellent written and verbal communication skills, with a creative eye for detail.
- Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and Lightroom.
- Familiarity with social media and community engagement platforms.
Benefits:
- Paid time off (PTO), health, dental, and vision insurance.
- Flex spending account and gym membership reimbursement.
- 401(k) plan with matching contributions.
Estimated Salary: $80,000 - $110,000 per year, based on industry standards and location. OSHA 10 certification is a plus, but can be obtained on the job.
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