Marketing Director

4 weeks ago


Troy, Michigan, United States Rensselaer Polytechnic Institute Full time
Marketing Manager Job Description

The Marketing Manager plays a crucial role in promoting the Fashion Innovation Center (FIC) and its mission to develop and promote New York State's sustainable fashion industry. This position requires a strong marketing and outreach background, with experience in developing and executing comprehensive marketing and outreach programs.

The Marketing Manager will work closely with RPI faculty and staff, FIC Consortium members, and partner organizations to develop and execute a marketing strategy that showcases the FIC's mission and vision, as well as NYS products and activities in the fashion supply chain. This includes promoting the FIC's applied research, laboratories, education, training, and company award support, as well as NYS enterprises.

The ideal candidate will have a strong understanding of the fashion and textile industry, with experience in marketing and outreach, public speaking, and business planning. They will be able to work effectively under pressure, meet established goals and objectives, and demonstrate sound judgment and decision-making ability.

Key Responsibilities:

  • Develop and execute a comprehensive marketing and outreach program to promote the FIC and its mission
  • Work closely with RPI faculty and staff, FIC Consortium members, and partner organizations to develop and execute a marketing strategy
  • Develop messaging and marketing collateral to promote the FIC and its mission
  • Seek opportunities to expand funded FIC research, meetings, laboratories, and facilities
  • Support the FIC's innovation and entrepreneurship program

Requirements:

  • Bachelor's Degree in a related field
  • 6 years' experience working in marketing/sales at the regional or national level
  • Demonstrable experience in marketing and outreach with effective communication and public speaking
  • Demonstrated success in writing business/marketing plans and proposals for funding
  • Experience working in a business context meeting industry needs

Preferred Qualifications:

  • Master's Degree in a related field
  • Experience with Fortune 500 businesses as well as small and medium-sized enterprises
  • Experience negotiating and managing contract terms and conditions
  • Textile and/or apparel manufacturing, design, or brand and retail industry experience preferred

What We Offer:

  • A competitive salary range of $80,000-$100,000
  • A comprehensive benefits package
  • A comprehensive and affordable retiree medical and prescription plan

How to Apply:

Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.


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