Marketing Campaign Developer
3 weeks ago
Job Title: Marketing Campaign Developer
About the Role:
We are seeking a highly skilled Marketing Campaign Developer to join our team at Humana. As a Marketing Campaign Developer, you will be responsible for developing and executing marketing campaigns across various channels, including direct mail, email, live and automated calls, and digital channels.
Key Responsibilities:
- Partner with associates in other business areas to define business needs and help translate those needs into system requirements.
- Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications.
- Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance.
- Data consultation, data strategy, and implementation of consumer messaging programs.
- Work with IT and multiple business partners and with proprietary campaign management systems and industry-leading Marketing Automation tools for campaign data acquisition, extraction, evaluation, and quality assurance testing.
Requirements:
- Bachelor's degree in math, statistics, computer science, or a related quantitative field and a minimum of 1 year of campaign development experience.
- OR a minimum of 3 years of experience without a degree.
- Experience with at least one of the following tools: Unica, Adobe Campaign.
- SQL programming.
- Experience with documenting and/or gathering requirements.
- Database marketing, including campaign management and coordination, end-user needs identification, specification of content, and testing requirements.
- Ad-hoc query tools and data repositories that support data extraction.
- Working with cross-functional teams, including Information Technology and in-line business teams (e.g., Marketing Communications, Clinical, Web).
Preferred Qualifications:
- Master's degree in marketing, communications, or business.
- Prior health insurance industry experience.
- Understanding of marketing metrics and program measurement.
- Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and/or Salesforce Marketing Cloud (SFMC).
Additional Information:
This is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.
About Humana:
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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