CWM Wealth Management Paid Media Planning Associate
1 day ago
This is an exciting opportunity to join the Wealth Management Marketing team at Goldman Sachs as a Paid Media Planning Associate. As a key member of the team, you will play a crucial role in managing and assessing media strategies, opportunities, and execution for our advertising campaigns.
Responsibilities- Partner with divisional marketing colleagues to coordinate paid media briefings, incorporating internal stakeholder inputs and strategic direction.
- Hold the media agency accountable for flawless execution of media strategies, providing assistance with multiple projects and quick decision-making.
- Develop and own budget management for all media plans, including tracking of media authorizations, invoicing, and reconciliation.
- Partner with content teams and creative agencies on media assets and timely delivery.
- Identify and develop relationships with strategic media partners across existing and new channels, aligning with specific campaign objectives and briefs.
- Act as a media expert, keeping abreast of the latest trends and industry best practices regarding effective ways of reaching target audiences and delivering our message.
- Demonstrate business growth impact from advertising campaigns for wealth management.
- Partner with legal, compliance, tech risk, and privacy teams to ensure all campaigns are launched with appropriate controls and brand safety.
- Benchmark products to market with competitive assessment and spend tracking, supporting leaders in growth discussions with scenario planning for advertising.
- Work with internal research and analytics teams to use customer, media, and business analytics to constantly improve media buying.
- Maintain campaign budgets and partner with finance to process invoices.
- Bachelor's Degree (BA/BS)
- Deep understanding of media planning, ability to research and prioritize audiences, and tactical understanding of key channels to translate budgets and goals into successful media plans.
- 6-8 years of experience in paid media strategy and execution, in either an agency or in-house paid media role.
- Campaign experience with media plans that span multiple channels, including social media, brand partnerships, digital (display, SEM, programmatic), OTT/video, etc.
- Knowledge and understanding of media planning principles, including target audience creation, channel planning strategy, media analysis, and budget management.
- Detail-oriented problem-solver with sound judgment, critical thinking, and swift decision-making with minimal supervision.
- Excellent communication and interpersonal skills, both written and oral.
- Team-oriented, with confidence in interaction with multiple stakeholders and external partners.
- Demonstrated ability to work well under pressure, managing and executing effectively on multiple, time-sensitive projects with a keen sense of urgency.
- Hands-on Paid Media experience in financial services a plus, or a relevant media-focused industry (e.g., Consumer Tech, Entertainment, Retail).
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