CWM Wealth Management Paid Media Planning Associate

1 month ago

New York, New York, United States Goldman Sachs Full time
About This Role

This is an exciting opportunity to join the Wealth Management Marketing team at Goldman Sachs as a Paid Media Planning Associate. As a key member of the team, you will play a crucial role in managing and assessing media strategies, opportunities, and execution for our advertising campaigns.

Responsibilities
  • Partner with divisional marketing colleagues to coordinate paid media briefings, incorporating internal stakeholder inputs and strategic direction.
  • Hold the media agency accountable for flawless execution of media strategies, providing assistance with multiple projects and quick decision-making.
  • Develop and own budget management for all media plans, including tracking of media authorizations, invoicing, and reconciliation.
  • Partner with content teams and creative agencies on media assets and timely delivery.
  • Identify and develop relationships with strategic media partners across existing and new channels, aligning with specific campaign objectives and briefs.
  • Act as a media expert, keeping abreast of the latest trends and industry best practices regarding effective ways of reaching target audiences and delivering our message.
  • Demonstrate business growth impact from advertising campaigns for wealth management.
  • Partner with legal, compliance, tech risk, and privacy teams to ensure all campaigns are launched with appropriate controls and brand safety.
  • Benchmark products to market with competitive assessment and spend tracking, supporting leaders in growth discussions with scenario planning for advertising.
  • Work with internal research and analytics teams to use customer, media, and business analytics to constantly improve media buying.
  • Maintain campaign budgets and partner with finance to process invoices.
Qualifications
  • Bachelor's Degree (BA/BS)
  • Deep understanding of media planning, ability to research and prioritize audiences, and tactical understanding of key channels to translate budgets and goals into successful media plans.
  • 6-8 years of experience in paid media strategy and execution, in either an agency or in-house paid media role.
  • Campaign experience with media plans that span multiple channels, including social media, brand partnerships, digital (display, SEM, programmatic), OTT/video, etc.
  • Knowledge and understanding of media planning principles, including target audience creation, channel planning strategy, media analysis, and budget management.
  • Detail-oriented problem-solver with sound judgment, critical thinking, and swift decision-making with minimal supervision.
  • Excellent communication and interpersonal skills, both written and oral.
  • Team-oriented, with confidence in interaction with multiple stakeholders and external partners.
  • Demonstrated ability to work well under pressure, managing and executing effectively on multiple, time-sensitive projects with a keen sense of urgency.
  • Hands-on Paid Media experience in financial services a plus, or a relevant media-focused industry (e.g., Consumer Tech, Entertainment, Retail).

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