Digital Advertising Strategist

3 weeks ago

New York, New York, United States M&C Saatchi Group Full time

M&C Saatchi Performance is seeking an accomplished Associate Director with expertise in digital advertising and a deep understanding of search and social channels.


The ideal candidate will collaborate with the Client Lead to provide strategic insights, manage high-performing teams, and deliver exceptional results for our clients.



Key Responsibilities:




  • Provide search and social expertise to the Client Lead, ensuring data-driven strategic recommendations.
  • Present insights and analysis to the Client Lead to support the development of data-driven strategic recommendations for the client
  • Work closely with the Client Lead and the Strategy team to produce best-in-class campaign strategy, plan, and rationale documents for search and social channels.
  • Be the custodian of your client's advertising presence on digital platforms and the go-to-person on all matters search and social.


Technical Expertise:




  • Expertise in search and social platforms
  • Meticulous, detail-oriented, and able to QC data and operations for accuracy and compliance
  • Analyze data and deliver insights that add value for future campaigns
  • Lead briefing process and discussions with media partners.
  • Review partner proposals and take the lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.


People Management:




  • Manage search and social teams to ensure campaign teams are on target and meeting client expectations.
  • Work with clients and planning teams to implement all technologies required (e.g., pixel creation, MMP integration).
  • Be willing to train, mentor, and provide direction to team members.
  • Set clear KPIs that focus on individual key behaviors and areas for improvement.
  • Flag up any serious performance issues immediately and seek help to manage them accordingly.


Additional Responsibilities:




  • Take a hands-on approach to the role, with the necessary digital platform expertise to QC or troubleshoot issues around setup or tracking where necessary.
  • Stay on top of new developments in the industry and readily suggest new technology and/or beta tests to the client.
  • Meet regularly with media owners to keep up-to-date with the latest digital trends.


Requirements:




  • Extensive experience working within search and/or social channels
  • Media agency experience preferred
  • Experience managing conversion/user acquisition campaigns across both web and app/mobile preferred
  • Hands-on experience managing campaigns across Meta and Google Ads required; experience across TikTok and Apple Search highly desired
  • Experience effectively managing a productive team


M&C Saatchi Performance is a forward-thinking performance marketing agency committed to delivering innovative and data-driven solutions that help our clients excel in the digital landscape.


We are rapidly growing our EMEA business, and we are seeking a dynamic Associate Director with expertise in digital media buying and planning, along with a flair for business development, to play a pivotal role in this expansion.



What We Offer:




  • A competitive benefits package including 16 vacation days, 401k match, annual pay reviews, up to 100% coverage for health benefits, flexible working, and WFH opportunities.
  • The M&C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture brought to life through equity with business-wide activity across people, culture, industry, and society.
  • M&C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity, and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.


M&C Saatchi Group is a creative solutions company that connects specialist expertise, fueled by data, technology, and culture, to help clients navigate, create, and lead meaningful change.


The Group operates across five core divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand, Experience & Innovation, and Performance Media.


Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia, and Australia.


M&C Saatchi Group's two principles, Diversity of Thought and Brutal Simplicity of Thought, guide how they build teams and solve problems.

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