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Senior Paid Media Strategist

2 months ago


Beverly Hills, California, United States Snail Games USA Full time

{"h1": "Paid Media Buyer and Strategist", "p": "At Snail Games USA, we are seeking a data-driven Paid Media Buyer with a game strategy mindset to lead and deploy paid media campaigns. This role is pivotal in shaping our in-house performance and paid capabilities in addition to the overall setup and execution of our advertising campaigns across all channels.", "ul": [{"li": "Support the Creative Marketing Director and Senior Creative Producer in planning, executing, and overseeing marketing campaigns, ensuring alignment with strategy, goals, and objectives."}, {"li": "Partner on internal tooling/software and paid team infrastructure."}, {"li": "Set and see-through strategic plans for paid media campaigns, informed by the annual and product goals set by upper management."}, {"li": "Develop global strategic frameworks that define approach to the campaign, including target audiences, channel mix, flighting, measurement, and spend."}, {"li": "Responsible for accurate and timely campaign asset uploading, creative performance reporting, and dissemination of creative performance learnings."}, {"li": "Monitor the latest trends and changes in gaming, social media, and the digital industry."}, {"li": "Use framework to brief Activation and Analytics for tactical plans; review tactical components of media plans to ensure objectives are met."}, {"li": "Participate in the quarterly budget planning process, recommending paid media spend required to achieve game and business goals; work with Activation and regional teams to ensure media plans and campaign pacing align with approved budgets."}, {"li": "Represent Performance Marketing in cross-functional and executive reviews to share campaign strategy and performance Collaborate with Activation, Analytics, and other cross-functional groups to design test ideas."}], "h2": "Qualifications", "ul": [{"li": "5+ years of paid media planning or buying experience from an advertising agency or similar role. Previous studio or publisher Gaming experience is a plus."}, {"li": "Successful record working on conversion and brand-building campaigns"}, {"li": "Strong analytical skills, including the ability to break down complex data scenarios into digestible components."}, {"li": "Ability to interpret, articulate, and present campaign results to varying audiences"}, {"li": "Willingness and ability to recommend and test new ideas, measure success, and pivot as needed."}, {"li": "Detail and process-oriented attitude with strong project management skills."}, {"li": "Ability to build positive working relationships with cross-functional teams."}, {"li": "Ability to manage multiple projects with concurrent deadlines."}, {"li": "Comfortable working as an individual contributor within a large team environment."}], "h2": "Compensation", "ul": [{"li": "Salary: $95,000 to $135,000 annually, based on experience and qualifications."}, {"li": "Benefits: Comprehensive medical, dental, and vision plans. 401(k) with company contributions. Generous PTO policy including vacation days, sick leave, and paid holidays. Access to training, workshops, and conferences to enhance technical skills and industry knowledge."}]}