Head of Email and Mobile Marketing Strategy

2 weeks ago


New York, New York, United States Amazon Full time
About the Role

Amazon is seeking a highly skilled and experienced Senior Channel Manager to lead the strategy, governance, and overall excellence for our email and mobile marketing channels. As a key member of our marketing team, you will be responsible for driving usage of our portfolio of self-service advertising products and enabling our advertisers to achieve their business goals.

Key Responsibilities
  • Develop and execute a comprehensive strategy for the email and mobile marketing channels that delivers exceptional customer experiences.
  • Establish guardrails, processes, and mechanisms to ensure high-quality, scalable channel operations and performance.
  • Define, test, and scale best-in-class customer experiences across email and mobile channels.
  • Collaborate cross-functionally with Product, Engineering, and Analytics teams to drive innovation and improvement.
  • Measure and optimize channel performance, tracking key metrics such as reach, engagement, attributed actions, and customer sentiment.
Requirements
  • 6+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience using data and metrics to drive improvements.
  • Experience communicating results to senior leadership and stakeholders.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Preferred Qualifications
  • Experience in B2B, digital advertising, and ad-tech products/services.
  • Experience with Marketo or similar email platforms.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.



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