Marketing Program Manager

3 days ago

Los Angeles, California, United States Wescom Credit Union Full time
Job Title: Marketing Program Manager

We are seeking a highly skilled Marketing Program Manager to join our team at Wescom Credit Union. As a Marketing Program Manager, you will be responsible for developing and executing marketing programs and promotions that effectively promote our products and services.

Key Responsibilities:
  • Develop and implement marketing strategies and plans to achieve business objectives
  • Manage and execute marketing campaigns and projects, including data management, lettershop activities, print production, digital marketing promotions, and campaign evaluation
  • Work closely with department product managers to determine marketing strategy and objectives for assigned Wescom products and services
  • Develop marketing collateral, promotions, and programs based on these needs
  • Collaborate with marketing writers and graphic designers to ensure marketing programs and projects are written and designed in a manner that best promotes the product or service
  • Establish and administer content and content creation for employee intranet, including the employee blog
  • Develop topics, maintain an editorial calendar, research, write, and format blog entries
  • Conduct interviews when appropriate and interact with Wescom staff members to gather and verify factual information
  • Work with programmers to develop back-end processes that support marketing programs and ensure program efficiency for staff members
  • Responsible for developing work orders and validating processes for accuracy
  • Utilize desktop publishing software to update basic marketing materials, including signage, flyers, print ads, and digital materials
  • Develop and manage monthly statement insert and message program
  • Responsible for management of branch video system
  • Communicate marketing promotions to staff members through various channels, including attending staff meetings to communicate updates and new marketing programs
  • Maintain awareness of new trends and developments in marketing and credit union products and services
  • Stay informed of digital developments in the marketing field and Credit Union operations
  • Interact with legal and compliance staff to ensure marketing programs and materials meet all regulatory requirements
Requirements:
  • Bachelor's Degree and minimum of three years prior marketing experience required
  • Financial Services Industry experience preferred
  • Excellent written, presentation, and verbal communication skills
  • Strong proofreading and editing skills
  • Ability to effectively work on multiple tasks simultaneously, meet deadlines, and produce high-quality work
  • Ability to evaluate and enhance operational and process procedures
  • Ability to meet deadlines and budgets
  • Ability to deliver campaign results and report on response rates
  • Must be creative and have innovative ideas for campaigns
Preferred Skills:
  • Highly proficient with Microsoft applications, including Excel and PowerPoint
  • Experience with desktop publishing software such as Quark, Photoshop, and Illustrator
  • Experienced with HTML, JavaScript, and CSS
  • Social media marketing (Facebook, Twitter, Instagram, YouTube, etc.)
  • Experience with blogging applications such as WordPress or TypePad

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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