Marketing Technology Manager

7 days ago


Los Angeles, California, United States Tailored Brands Inc Full time
About Tailored Brands Inc

Tailored Brands Inc is a leading provider of technology solutions for the fashion industry. Our company is dedicated to helping people love the way they look and feel for their most important moments.

Job Description

We are seeking a highly motivated and experienced Marketing Technology Manager to join our Technology team. This individual will work alongside Marketing, Strategy, and Analytics, and various business leaders to provide support to Marketing initiatives.

Key Responsibilities
  • Identify and evaluate new Martech and Adtech technologies to improve customer engagement, retention, and lead generation.
  • Manage and implement marketing platforms such as email marketing platforms, Campaign management, ESP's, SMS, Loyalty, Personalization, DAM, PAM, GTM platforms.
  • Enable and manage integrations with adtech platforms such as affiliates, social media, video, Ad exchange, DSP.
  • Collaborate with cross-functional teams to ensure that technology solutions are aligned with overall business goals.
  • Design and implement marketing technology strategies and workflows to optimize the customer journey.
  • Stay up to date on industry trends and best practices in digital marketing and incorporate them into the company's strategy.
  • Manage a team of permanent employees and consultants.
  • Mentor the teams and empower them to be successful.
  • Do Quarterly reviews of the employees, set and monitor the goals.
  • Responsible for implementation of projects.
  • Responsible for vendor negotiations and looking for cost-saving opportunities.
  • Manage and train marketing teams on the use of marketing technology tools.
  • Monitor and analyze data from marketing technology tools to measure and improve performance.
  • Stay up to date on industry trends and best practices in marketing technology and incorporate them into the company's strategy.
  • Manage and optimize the marketing technology budget.
  • Provide and maintain technical documentation, training, and support to ensure that all stakeholders are able to use the marketing technology effectively.
  • Software and Consulting vendor management.
  • Work with business partners on prioritizing the work streams and establish repeatable framework.
  • Able to manage multimillion-dollar and multiyear IT programs.


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