Associate Marketing Manager
3 days ago
At ZURU Toy Company, we are seeking a highly skilled Marketing Manager to join our US Centre of Excellence. This key contributor will collaborate with the Marketing Manager to craft and execute innovative, localized consumer marketing campaigns across a portfolio of leading ZURU toy brands.
Key Responsibilities:- Manage part of the portfolio and impactful day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products
- Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS
- Develop your brands by activating key marketing programs in the US market
- Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Commercial, etc.
- Work with external licensor partners to collaborate on meaningful US marketing programs
- Develop an expert understanding of your brand portfolio as well as their corresponding categories to help drive decisions that lead to business growth
- Bachelor's degree in related field preferred
- 3-5 years of experience in consumer or brand marketing in a consumer product-led industry
- Understanding of standard marketing techniques including social media, digital and influencer marketing
- Knowledge of retail landscape in assigned region(s)
- Ability to take conclusions to problem solve and create a plan to reach the goals
- Be able to present actionable insights to cross functional teams
- Exceptional verbal and written communication skills, excellent attention to details, as well as Project Management skills
- Solid proficiency in MS Office, Excel, G Suite. Figma experience will be a plus
- Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment
- Be able to easily adapt to shifts in priorities
- Experience with digital marketing tactics, planning & reporting
- Ability to work effectively across different teams, departments, and third parties
- Culture for Growth
- Be surrounded by an A Player Team
- Competitive Remuneration
ZURU – Tomorrow Reimagined
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