Director of Brand Marketing

19 hours ago


Winchester, Virginia, United States Trex Company Full time
Job Title: Director of Brand Marketing

We are seeking a highly skilled Director of Brand Marketing to lead the development and execution of a comprehensive brand marketing strategy for Trex Company. As a key member of our Marketing team, you will be responsible for setting strategic direction for marketing initiatives, including advertising, content, and communications, to establish, defend, and enhance our brand leadership position in the industry.

Key Responsibilities:
  • Lead efforts to analyze the consumer purchase process and develop strategies that optimize the consumer journey.
  • Collaborate with teams to gain deep insights into consumer and trade needs, attitudes, and behaviors, and translate these insights into actionable brand marketing strategies.
  • Foster relationships with external agency partners to develop and refine the Trex brand positioning, and identify unique, ownable positioning based on comprehensive consumer and competitive analysis.
  • Develop and implement a holistic brand marketing strategy that engages both consumer and trade audiences, ensuring consistent brand messaging across all channels.
  • Recommend and manage marketing budgets to achieve long-term business objectives, and monitor progress against key brand metrics.
  • Cross-functional collaboration with Product, Channel Marketing, Digital Marketing, and Marketing Operations teams to develop and execute integrated marketing programs that support the Trex brand across all audiences.
Requirements:
  • BA/BS in Business or Marketing, MBA preferred.
  • 10-12 years' experience in marketing, preferably with a building products company.
  • 8+ years' experience in a marketing leadership role required.
  • Strong national consumer brand background required, international preferred.
About Trex Company:

Trex Company is a leading manufacturer of high-performance, low-maintenance composite decking and outdoor living products. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We offer a comprehensive benefits package, including health, dental, and vision insurance, 401(k) with company match, tuition reimbursement, training and education opportunities, and a stock purchase program. We are proud to be an Equal Opportunity Employer and E-Verify participant.



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