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Customer Marketing Specialist

2 months ago

Winchester, Virginia, United States AmpersandPeople Full time
About the Role

AmpersandPeople is seeking a highly skilled Customer Marketing Manager to drive growth and success in our CPG Client. This role will play a key part in bridging Marketing and Sales to achieve business objectives.

Key Responsibilities
  • Develop compelling sell-in decks for the sales team using customer-specific data insights to create strong fact-based selling stories.
  • Create and manage reports and executive dashboards to provide a clear understanding of customer performance.
  • Develop and execute shopper marketing and trade strategies to maximize brand exposure and lift.
  • Collaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locations.
  • Work with the design team to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activations.
  • Coordinate and manage all aspects related to the company's participation in multiple trade shows and other industry events annually.
  • Aid in customer setup and paperwork, including portals, NIFS, promotions, and more.
Requirements
  • Excellent analytical and data visualization skills with experience across POS and panel data (i.e. IRI/Circana, Nielsen, SPINS, Numerator).
  • Excellent verbal and written communication skills.
  • Strong understanding of shopper behavior and the CPG retail landscape.
  • Experience and understanding working with sales, brokers, and customers with portals, new item paperwork.
  • Passion for the CPG food industry and a creative mind for developing engaging in-store experiences.
  • Strong MS PowerPoint and Excel skills.
  • Curious and able to work in a small, fast-paced, entrepreneurial environment.
  • Able to handle multiple responsibilities and hungry to contribute and learn.
Education and Experience
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus.
  • 4+ years of experience in shopper and trade marketing or a relevant CPG role; Food and Beverage experience a plus.
  • Experience building sales presentations that resulted in new distribution.
  • Experience across ethnic grocery channels a big plus.
Compensation

The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.