Customer Marketing Manager

1 week ago


Winchester, Virginia, United States AmpersandPeople Full time

The Customer Marketing Manager will play a pivotal role in driving the growth of our CPG Client, collaborating closely with Marketing and Sales teams to develop and execute strategic plans.

Key responsibilities include analyzing POS and panel data to inform key decisions, managing customer-specific promotions, and overseeing shopper marketing initiatives.

This role will be based in the Northern Virginia area, requiring strong analytical and data visualization skills, as well as excellent verbal and written communication skills.

Key Responsibilities:

  • Develop sell-in decks for sales teams using customer-specific data insights to create compelling fact-based selling stories
  • Create and manage reports and executive dashboards to enable clear understanding of customer performance
  • Develop and execute shopper marketing and trade strategies to maximize brand exposure and lift
  • Collaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locations
  • Work with design teams to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activations
  • Coordinate and manage all aspects related to the company's participation in multiple trade shows and other industry events annually
  • Aid in customer setup and paperwork, including portals, NIFS, promotions, and more

Required Skills and Abilities:

  • Excellent analytical and data visualization skills with experience across POS and panel data (i.e. IRI/Circana, Nielsen, SPINS, Numerator)
  • Excellent verbal and written communication skills
  • Strong understanding of shopper behavior and the CPG retail landscape
  • Experience and understanding working with sales, brokers, and customers with portals, new item paperwork
  • Passion for the CPG food industry and a creative mind for developing engaging in-store experiences
  • Strong MS PowerPoint and Excel skills
  • Curious and able to work in a small, fast-paced, entrepreneurial environment
  • Able to handle multiple responsibilities and hungry to contribute and learn

Education and Experience:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus
  • 4+ years of experience in shopper and trade marketing or a relevant CPG role; Food and Beverage experience a plus
  • Experience building sales presentations that resulted in new distribution
  • Experience across ethnic grocery channels a big plus

Pay Range:

The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.



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