Customer Marketing Manager
1 week ago
The Customer Marketing Manager will play a pivotal role in driving the growth of our CPG Client, collaborating closely with Marketing and Sales teams to develop and execute strategic plans.
Key responsibilities include analyzing POS and panel data to inform key decisions, managing customer-specific promotions, and overseeing shopper marketing initiatives.
This role will be based in the Northern Virginia area, requiring strong analytical and data visualization skills, as well as excellent verbal and written communication skills.
Key Responsibilities:
- Develop sell-in decks for sales teams using customer-specific data insights to create compelling fact-based selling stories
- Create and manage reports and executive dashboards to enable clear understanding of customer performance
- Develop and execute shopper marketing and trade strategies to maximize brand exposure and lift
- Collaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locations
- Work with design teams to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activations
- Coordinate and manage all aspects related to the company's participation in multiple trade shows and other industry events annually
- Aid in customer setup and paperwork, including portals, NIFS, promotions, and more
Required Skills and Abilities:
- Excellent analytical and data visualization skills with experience across POS and panel data (i.e. IRI/Circana, Nielsen, SPINS, Numerator)
- Excellent verbal and written communication skills
- Strong understanding of shopper behavior and the CPG retail landscape
- Experience and understanding working with sales, brokers, and customers with portals, new item paperwork
- Passion for the CPG food industry and a creative mind for developing engaging in-store experiences
- Strong MS PowerPoint and Excel skills
- Curious and able to work in a small, fast-paced, entrepreneurial environment
- Able to handle multiple responsibilities and hungry to contribute and learn
Education and Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus
- 4+ years of experience in shopper and trade marketing or a relevant CPG role; Food and Beverage experience a plus
- Experience building sales presentations that resulted in new distribution
- Experience across ethnic grocery channels a big plus
Pay Range:
The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.
-
Customer Marketing Strategist
2 weeks ago
Winchester, Virginia, United States AmpersandPeople Full timeCustomer Marketing ManagerAmpersandPeople is seeking a highly skilled Customer Marketing Manager to drive growth and success in our CPG Client. This role will play a key role across Marketing and Sales, leveraging data insights to inform strategic decisions and drive business results.Key Responsibilities:Develop compelling sell-in decks for sales teams,...
-
Customer Marketing Specialist
2 weeks ago
Winchester, Virginia, United States AmpersandPeople Full timeAbout the RoleAmpersandPeople is seeking a highly skilled Customer Marketing Manager to drive growth and success in our CPG Client. This role will play a key part in bridging Marketing and Sales to achieve business objectives.Key ResponsibilitiesDevelop compelling sell-in decks for the sales team using customer-specific data insights to create strong...
-
Event Marketing Coordinator
2 weeks ago
Winchester, Virginia, United States Arete Connections Full timeEvent Marketing AssistantArete Connections is a community-centric organization dedicated to creating exceptional event experiences for clients and customers. We are seeking an enthusiastic and results-driven Event Marketing Assistant to join our team.The Event Marketing team is responsible for engaging members of the community, bringing awareness through...
-
Event Marketing Coordinator
1 week ago
Winchester, Virginia, United States Arete Connections Full timeEvent Marketing AssistantArete Connections is a community-centric organization dedicated to creating exceptional event experiences for clients and customers. We are seeking an enthusiastic and results-driven Event Marketing Assistant to join our team.The Event Marketing team is responsible for engaging members of the community, bringing awareness through...
-
Mid-Market Sales Professional
1 week ago
Winchester, Virginia, United States Monotype Full timeUnlock Your Potential as a Mid-Market Account ExecutiveAre you a driven sales professional looking to take your career to the next level? Do you have a passion for building strong relationships and driving revenue growth? We're seeking a highly motivated Mid-Market Account Executive to join our team at Monotype.About the RoleThis is an exciting opportunity...
-
Marketing Professional
1 week ago
Winchester, Virginia, United States Trex Company Full timeMarketing Internship Opportunity at Trex CompanyTrex Company, a leading manufacturer of high-performance, low-maintenance outdoor living products, is seeking a Marketing Intern to join our team for the Summer Internship Program.As a Marketing Intern, you will work closely with our marketing team to support the development and execution of marketing campaigns...
-
Customer Service Representative
3 weeks ago
Winchester, Virginia, United States T.D. Clayton - State Farm Agent Full timeJob SummaryWe are seeking a highly motivated and customer-focused professional to join our team as a Customer Relations Representative. As a key member of our State Farm Agent team, you will play a vital role in helping our business grow through exceptional customer service and value-based conversations.Key ResponsibilitiesCustomer Service: Provide prompt,...
-
Marketing Professional
2 weeks ago
Winchester, Virginia, United States Trex Company Full timeMarketing Internship OpportunityTrex Company, a leading manufacturer of high-performance, low-maintenance outdoor living products, is seeking a Marketing Intern to join our team. As a Marketing Intern, you will have the opportunity to work closely with our marketing team to support the development and execution of marketing campaigns and content creation.Key...
-
Strategic Marketing Expert
2 weeks ago
Winchester, Virginia, United States Horizon Innovations Full timeMarketing Strategy Consultant **Job Summary:** As a Strategic Marketing Consultant at Horizon Innovations, you will play a key role in developing and implementing effective marketing strategies to drive business growth. You will work closely with our team to understand our customers' needs and create innovative solutions to optimize their logistics...
-
Marketing and Outreach Coordinator
2 weeks ago
Winchester, Virginia, United States City of Winchester, VA Full timeJob SummaryWe are seeking a highly motivated and organized Marketing and Outreach Assistant to join our team at the City of Winchester, VA. As a key member of our Economic Development Authority, you will play a vital role in supporting our efforts to promote and develop our community.Key ResponsibilitiesProvide administrative support to the Economic...
-
Brand Marketing Coordinator
2 weeks ago
Winchester, Virginia, United States Arete Connections Full time{"h1": "Brand Marketing Assistant Opportunity at Arete Connections", "p": "At Arete Connections, we're dedicated to delivering exceptional event experiences for our valued clients and the community. As a Brand Marketing Assistant, you'll play a pivotal role in engaging with the local community, sparking meaningful conversations, and addressing inquiries...
-
Marketing and Outreach Coordinator
1 week ago
Winchester, Virginia, United States City of Winchester, VA Full timeJob SummaryWe are seeking a highly motivated and organized Marketing and Outreach Assistant to join our team at the City of Winchester, VA. As a key member of our Economic Development Authority, you will play a vital role in supporting our efforts to promote and develop our community.Key ResponsibilitiesProvide administrative support to the Economic...
-
Marketing Associate
5 days ago
Winchester, Virginia, United States T.D. Clayton - State Farm Agent Full timeJob OpportunityAre you a motivated and results-driven professional looking for a challenging role in marketing? Do you have a passion for helping others and a desire to grow with a successful team? If so, we may have the perfect opportunity for you!Job SummaryAs a Marketing Associate with our State Farm Agent team, you will play a key role in helping us...
-
Insurance Customer Service Representative
1 week ago
Winchester, Virginia, United States Alan Walters - State Farm Agent Full timeAbout the RoleWe are seeking a highly motivated and customer-focused individual to join our team as a Receptionist - State Farm Agent Team Member. As a key member of our team, you will play a vital role in helping our customers manage the risks of everyday life, recover from the unexpected, and realize their dreams.ResponsibilitiesEstablish and maintain...
-
Director of Brand Marketing
21 hours ago
Winchester, Virginia, United States Trex Company Full timeJob Title: Director of Brand MarketingWe are seeking a highly skilled Director of Brand Marketing to lead the development and execution of a comprehensive brand marketing strategy for Trex Company. As a key member of our Marketing team, you will be responsible for setting strategic direction for marketing initiatives, including advertising, content, and...
-
Marketing Associate
4 weeks ago
Winchester, Virginia, United States T.D. Clayton - State Farm Agent Full timeJob Description**About the Role**We are seeking a highly motivated and results-driven Marketing Associate to join our team at T.D. Clayton - State Farm Agent. As a Marketing Associate, you will play a critical role in helping our business grow through value-based conversations and exceptional customer experiences.Key Responsibilities:Collaborate with the...
-
Customer Service Representative
4 weeks ago
Winchester, Virginia, United States Les Veach - State Farm Agent Full timeJob OverviewLes Veach - State Farm Agent is seeking a highly motivated and customer-focused professional to join their team as a Customer Relations Representative.Key ResponsibilitiesProvide Exceptional Customer Service: Respond to customer inquiries, resolve issues, and provide accurate information regarding insurance products and services.Develop Customer...
-
Customer Service Representative
3 weeks ago
Winchester, Virginia, United States The Specialty Companies Full timeJob Summary:We are seeking a highly skilled and results-driven Customer Service / Relationship Builder to join our team at The Specialty Companies. In this role, you will be responsible for engaging with customers, taking orders, providing information about our products and services, and building strong relationships with existing and potential customers....
-
Insurance Marketing Representative
4 weeks ago
Winchester, Virginia, United States T.D. Clayton -State Farm Agency Full timePosition OverviewAt T.D. Clayton - State Farm Agency, we are seeking a motivated Insurance Marketing Representative to join our expanding team.Your primary responsibility will be to engage with prospective clients who have expressed interest in insurance services, facilitating their connection with our dedicated Agency Insurance Specialists. We are looking...
-
Insurance Marketing Consultant
1 month ago
Winchester, Virginia, United States T.D. Clayton -State Farm Agency Full timePosition Overview T.D. Clayton - State Farm Agency is on the lookout for a motivated marketing consultant to enhance our outreach efforts. In this role, you will be reaching out to prospective clients who have expressed interest in insurance services, guiding them to our Agency Insurance Specialists. We seek an individual with a positive attitude and a...