Director of Entertainment Marketing Innovations

4 days ago

New York, New York, United States Fanatics Full time

Company Overview

Fanatics is a leading global digital sports platform that ignites the passions of millions of sports fans worldwide. We offer a unique opportunity to work with our team of experts who are dedicated to delivering innovative solutions that maximize the presence and reach for our hundreds of sports partners globally.

We have an established database of over 100 million global sports fans, a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences, and retail partners. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Role

This role is responsible for developing and managing a world-class influencer and talent marketing program to expand Fanatics Corporate reach and cultural relevance among key audiences. The focus will be on modernizing Fanatics' approach, especially towards Gen Z, Gen A, and diverse segments, by leveraging the enhanced capabilities of the Fanatics ecosystem.

The ideal candidate will be an entertainment industry expert with proven experience in identifying and connecting with both emerging and established talent through strong relationships and creative deal structuring. They must balance the needs of talent with organizational objectives, support decisions with data and research, and collaborate closely with key departments internally across Fanatics Corporate (brand, social, events, etc.) and with key stakeholders across various businesses (ecommerce, collectibles, events, etc.) to drive innovative ideas forward.

This role will contribute to the daily management of a prestigious influencer and talent program that earns respect from internal departments, fans, athletes, pro leagues, and partners.

Responsibilities

  • Effectively manage allocated budgets to support key campaigns and activations.
  • Serve as a critical point of contact for influencers and talent.
  • Develop and manage a world-class organic influencer and talent marketing program.
  • Collaborate closely with key departments internally across Fanatics Corporate.
  • Create "made for social" moments to generate excitement around initiatives.
  • Conceptualize lifestyle and streetwear product collaborations with relevant brands.
  • Work closely with relevant talent to support brand campaigns.
  • Develop unique activation ideas & integrate Fanatics into key cultural moments.
  • Modernize marketing approaches targeting Gen Z, Gen A, and diverse audience segments.
  • Identify and connect with emerging and established talent.
  • Balance the needs of talent with organizational objectives.
  • Build and maintain ongoing relationships with a diverse roster of talent.
  • Execute concepts and initiatives through effective project management.

Requirements

  • A minimum of 15 years of experience in managing external talent and relationships.
  • A minimum of 10 years of quantifiable experience in conceptualizing unique Influencer Marketing Campaigns.
  • A minimum of 5 years of experience overseeing/leading/managing a team of direct reports.
  • Ability to evaluate potential talent on brand fit for Fanatics.
  • Brand, music label, or otherwise talent management experience preferred.
  • Track record of accomplishments in working with key music festivals and cultural moments.
  • Proven ability to manage and lead multiple projects under aggressive time constraints.
  • Proven ability to maintain and lead strong working relationships.
  • Deep understanding of departmental business objectives.
  • Ability to present recaps, decks, ideas, etc. to internal teams, executives, and external partners.
  • Excellent presentation skills, communication, project and event management, and problem-solving skills.
  • Ability to establish deep and dynamic relationships within the sports, music, creator, gaming, fashion, and fitness genres.
  • BA/BS from an undergraduate university with a degree in marketing, communications, or related field.
  • A sports fan in general.
  • Energetic, Flexible, Resourceful, Collaborative.

What We Offer

  • A competitive salary range of $250,000 to $350,000 per year.
  • Opportunities for growth and advancement within the company.
  • A dynamic and collaborative work environment.
  • A comprehensive benefits package.
  • Access to cutting-edge technology and tools.

Location

This role is based in the United States, but we welcome applications from candidates located anywhere in the world.

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